Flemingo Duty Free launches privilege card

Monday, 15 June 2015 00:00 - - {{hitsCtrl.values.hits}}

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Flemingo Duty Free is predominantly associated with innovation, customer orientation and its penchant for always increasing value for its stakeholders and esteemed clientele. Flemingo Privilege is one such venture; a rewarding loyalty programme now launched by Flemingo Duty Free.

Flemingo Privilege is tailored to provide additional benefits to the privileged customer who travels frequently. The soft launch of this loyalty scheme was held on 12 June at an event presided over by the Vice Chairman and Commercial Head of the Airport, held at the departure lounge of the Bandaranaike International Airport. Flemingo Privilege is the first of its kind and a benchmark in the Sri Lankan travel retail industry.

Customers are entitled to become loyalty members upon purchasing items worth $ 75. Once enrolled, members are eligible to earn reward points for every purchase, applicable across several categories and for a wide range of products.

Speaking at the occasion, P.K. Thimmayya, COO Asia, said: “In our continuous endeavours to engage, excite and make shopping experiences more memorable, Flemingo is launching Flemingo Privilege. Into the fourth year of our duty free operations at the Bandaranaike International Airport, we are launching this initiative as a reward to thank all our patrons and customers for their continuous support and loyalty in making Colombo ‘The most favoured Duty Free destination’.”

Special programmes and promotions will be presented exclusively to loyalty customers with the vision to provide Flemingo’s clientele with more value for their money. Flemingo Privilege is a multi-tier programme with plans to integrate and tie up with a versatile array of partners, thus ensuring members experience greater benefits time and again.

Flemingo Duty Free is a subsidiary of Flemingo International. Flemingo International is a global duty free and travel retail operator with a presence in 34 countries with over 200 operations in Asia, Africa, Europe and Latin America. Since commencing operations in Sri Lanka in 2011, Flemingo has been making headway while positioning itself as a leading player in the duty free industry, delivering the highest value for customers, partners and stakeholders alike.

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