EU launches postcard campaign to promote gender equality

Wednesday, 17 June 2015 00:04 - - {{hitsCtrl.values.hits}}

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Ambassador for the EU delegation in Sri Lanka David Daly and Davide Vignati from the Embassy of Switzerland posting the first postcard with Damayanthi Muthukamaranage, one of the artists whose work from last year’s ‘Woman’ poster exhibition was used in this campaign

The delegation of the European Union to Sri Lanka and the Maldives in collaboration with the Embassy of Switzerland and Agenda 14 launched a postcard campaign on the ‘Woman’ yesterday.

This activity is one of many such initiatives the Delegation of the European Union has embarked upon to protect and promote gender equality. The campaign was launched by Ambassador to the European Union David Daly and the representative from the Embassy of Switzerland by posting the first postcard.

In March 2014, the ‘Woman’ poster competition and exhibition were held as a collaborative initiative of the Delegation of the European Union, Embassy of Switzerland and Agenda 14. The five selected posters from the poster exhibition have been reproduced as postcards.

They aim to create awareness on women’s rights through an open campaign in public transports where travellers are given gender awareness postcards which they may send to their family and friends.

The theme of the postcards reflects the role of women in the political, economic and social spheres, namely participation in public life, economic empowerment, women’s rights as human rights and gender based violence.