Softlogic Retail launches ‘Softlogic Prizm’, the latest Smart TV in its collection

Softlogic Retail Ltd. Director Commercial Nirmalan Poothathamby, Softlogic Retail Ltd. Chief Operating Officer Kevin Chang, Softlogic Retail Ltd. CEO Nasser Majeed, Softlogic Retail Ltd. Group Marketing Director Desiree Karunaratne, Consumer Electronics Channel Director Dinesh Dharmaratne and Softlogic Retail Ltd. Business Development Head Induka Perera at the Press Conference - Pix by Upul Abayasekera

Softlogic Retail Ltd., a fully-owned subsidiary of Softlogic Holdings PLC, yesterday unveiled the ‘Softlogic Prizm TV,’ the latest series in its Smart TV collection, offering a superior viewing experience and unparalleled design and style at a very affordable price. 

Softlogic Prizm TV offers all the popular Smart TV facilities such as integrated Internet and Web enabled features and is the perfect embodiment of technological convergence between computers, television sets and set-top boxes – all this at the price of a regular TV. 

The Softlogic Prizm TV is an advanced product based on the HDMI and MHL interfaces which allows devices such as mobile phones, tablets, game consoles and other portable devices to be linked to it so that the TV screen acts as a large monitor. It also enables customers to upload popular social media apps such as Facebook, Whatsapp and FaceTime and use the TV as a viewing platform by plugging in mobile devices, for seamless transition from personal to professional communication. 

The Softlogic Prizm TV is available in Smart, Smart 4K and Smart Ready models, a customer can choose from 24”, 32”, 40”, 43”, 50” and 55” sizes. Softlogic Prizm TVs, while offering an amazing viewing experience, come fitted out with comprehensive payment plans which offer customers the ease to pick the plan that best suits their budget. Credit card schemes across all key banks have been made available, together with very attractive hire purchase schemes. 

Softlogic Prizm TVs are retailed across all Softlogic Max and Softlogic stores located islandwide. Softlogic has a strong footprint of more than 230 stores located islandwide, all of which would carry the Softlogic Prizm TV, providing customers with easy access to make their purchase. The TVs are also available in Softlogic authorised dealer outlets around the country. Softlogic Prizm is backed by Softlogic’s dedicated after sales service and what’s more it carries a three year warranty. The sleek, slim and stylish Softlogic Prizm TV will delight customers with its high resolution picture quality and crystal clear sound. 

“Softlogic Retail as a key player in the consumer electronics market has a wide array of brands and products in its portfolio that cater to the diverse requirements of its customers,” commented Ashok Pathirage, Chairman Softlogic Holdings PLC. 

“With the momentous launch of Softlogic Prizm TV, we are delighted to infuse novelty into the concept of Smart TV, which is an all new experience. Consumers can enjoy social media and other application platforms while being away from the computer or the phone screen, but still enjoy the familiar TV viewing experience. The Softlogic Prizm 4K TV, which is Ultra High Definition, offers the best image resolution available in the world at the moment, offering at least 4 times more pixels than HDTV. The introduction of Softlogic Prizm TV marks a pioneering effort by Softlogic to introduce our own brand of TVs in the technology sphere as we have a unique understanding of the needs of the local consumer,” he said.

Globally and locally, there is a greater move towards Smart TVs due to the technological convergence that they offer. In smart TVs, the operating system is preloaded or is available through the set-up box. The software applications or apps can be preloaded into the device, or updated or installed on demand via an app store or app marketplace, in a similar manner to how the apps are integrated in modern smartphones.