George Steuart Teas launches door-to-door campaign with ‘Thea Vasi’

Friday, 23 August 2019 00:00 - - {{hitsCtrl.values.hits}}

George Steuart Teas, known as the ‘Original Ceylon Tea People,’ launched an islandwide door-to-door campaign offering consumers a host of benefits.

Phase 1 of the campaign consist of 10 key areas covering Panadura, Horana, Ratnapura, Balangoda, Anuradhapura, Negombo, Kegalle, Kurunegala, Kandy and Mannikhinna. The teams plans to cover 15,000 households during this phase.

Special offers were given on purchases of Steuarts Premium, Rosa Kahata and Ginger tea. In addition people were educated on buying quality tea and to be careful of adulterated low quality loose tea which is sold. Town storming campaigns were launched jointly with Derana Radio covering nearly 22 towns each month in the relevant areas.

At each location a wheel of fortune was placed for participants to take part in ‘Thea Vasi’ to win gifts of caps, t shirts, clocks and tea for a whole year could be won. A number of competitions were held to entertain the crowds at these locations.

George Steuarts & Co Chief Executive Officer – Consumer Paddy Weerasekera said: “Through this initiative we are happy to be able to connect with our consumers on a one-to-one basis. This allows us to reassure our brands commitment and also get valuable feedback.

All the feedback that we gather from these interactions will be documented and evaluated for future actions.”

Today the brand is very popular among regular tea drinkers locally and internationally where it is exported to over 50 countries. Locally the BOPF grade, Dust (Kahata), Natural Ginger and Green Tea is sold in most retail outlets and supermarkets across the island.

Established in 1835 by brothers James and George Steuart, George Steuart & Company stands proud today as the oldest mercantile establishment in Sri Lanka. The history of George Steuart & Company is closely intertwined with the fortunes of Sri Lanka’s tea industry.

No other company can claim the expert and intimate knowledge that comes from being the ‘Original Ceylon Tea People’.

The entire chain of tea processing which includes buying, warehousing, blending and packaging is closely controlled by the company, deploying its own resources, such as state-of-the-art blending facilities, ultra-modern tea bagging and fully automated packaging.

Furthermore the manufacturing process follows ISO 9001:2008, ISO22000:2005, HACCP and GMP standards. In its span of nearly two centuries George Steuart & Company has made immense contributions to establish Sri Lanka as one of world’s foremost producers of finest quality teas.