Tourism Minister appoints 9-member Steering Committee for global promotional campaign

Wednesday, 17 February 2021 00:24 - - {{hitsCtrl.values.hits}}

By Charumini de Silva

Prasanna Ranatunga

Tourism Minister Prasanna Ranatunga has appointed a nine-member, high-powered Steering Committee for Strategic Management of Global Promotional Campaign.

The members are Tourism Ministry Secretary S. Hettiarachchi, Sri Lanka Tourism Chairperson Kimarli Fernando, Sri Lanka Tourism Promotion Bureau (SLTPB) Acting MD Madhubani Perera, Tourism Advisory Committee Chairman Hiran Cooray, Sri Lanka Association of Inbound Tour Operators President Thilak Weerasinghe, The Hotels Association President Sanath Ukwatte, Tourism Advisory Committee Member Rajitha Dahanayake and Tourism Minister’s Representative Nimesh Herath.

The committee is tasked to ensure a successful global campaign to promote Sri Lanka Tourism by providing the necessary advice to SLTPB for the planning and monitoring process of the campaign.

Industry leaders yesterday welcomed the move, claiming that there had been no proper global destination promotions during the past six years.

In April 2020, Cabinet approved a critical five-year traveller-focused and evidence-based global promotion for Sri Lanka, whilst at present the global campaign is centred around the “So Sri Lanka” theme.

BIA and Mattala fee waiver for airlines extended till July

Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.