EAP theatres to go digital with Rs. 400 m investment

Monday, 27 October 2014 00:36 - - {{hitsCtrl.values.hits}}

Sri Lanka’s leading cinema brand, EAP Films and Theatres Ltd. will be investing over Rs. 400 million to convert its extremely popular theatre circuit to the most advanced digital format the world over. As part of the first phase, 13 cinemas owned by EAP Films will be converted to the digital screening format (2k) equipped for screening 3D movies, which will enable the newest blockbuster films to be screened island wide. The first cinema to go digital will be the Concord Dehiwala and the rest including Liberty Cinema and Impala Rajagiriya will be completed within six or eight months. The theatres will also be equipped with state-of-the-art sound systems carrying six channels and will also undergo a complete refurbishment with new more comfortable and ergonomic seating to optimise the viewing pleasure so that the audience will have a joyful and memorable movie going experience. The family-friendly EAP circuit plans to take the modern movie watching experience, once privileged to the country’s capital, to the rural areas of the island, giving every citizen an equal opportunity to enjoy a truly magical viewing experience while focusing specially on releasing and promoting of locally-produced films nationwide. With this metamorphosis, EAP’s progressive transformation to the latest technology of movie presentation will directly benefit the local film producers, as the print copies are substituted with the Digital Cinema Package, also known as the DCP format, which results in a substantial reduction of costs to producers and provides them with an enormous relief at the point of movie release. Other cinemas that have been brought under the digital drive are Cinemax Cinema Ja-ela; Jothi Cinema, Ratanapura; Nikado Cinema, Kadawatha; Queens Cinema Galle; Quinlon Cinema Nugegoda; Regal Cinema Ambalangoda; Samantha Cinema Dematagoda; Sinexpo Cinema Kurunegala; Tower Cinema, Moratuwa and Wilmax Cinema, Anuradhapura.

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