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The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) and Messe München signed a Memorandum of Understanding (MoU) in Colombo.
The MoU will provide Sri Lankan businesses with the opportunity to present their products on an international platform to enhance their export activities and identify suppliers. The trade fairs will enable Sri Lankan companies to stay up-to-date with the latest innovations and developments in their respective fields.
Messe München is a world-leading organiser for fairs based in Munich, Germany. It will be the first German fair to be back on the Sri Lankan market represented directly through AHK Sri Lanka. The MoU will guarantee Sri Lankan companies the support of AHK Sri Lanka to present and promote their services and products at Messe München fairs. Thus, AHK Sri Lanka will provide support for renting exhibition space and setting up stands, organising ticketing as well as accompanying Sri Lankan companies during their fair visit.
Chief Delegate of AHK Sri Lanka, Andreas Hergenröther, pointed out that the trade fairs organised by Messe München were the ideal platform to promote Sri Lankan products and gain an overview of the latest innovations and technologies of the specific sectors.
The fairs are also a great meeting point to network with world-leading exhibitors. The interaction with other international leading companies from the respective fair theme will not only provide information and insight into innovation but will also enhance the competitiveness of Sri Lankan companies globally.
It was further highlighted that Sri Lankan companies had the chance to participate in various international fairs held in Munich and India. Among these are Bau, the world´s leading trade fair for architecture, materials and systems from 14-19 January 2019, and Bauma, the world‘s largest trade fair in the construction industry from 8-14 April 2019. Bau impresses with its latest numbers like 2,120 exhibitors from 45 countries and 80,000 of the more than 250,000 visitors being from abroad. With more than 65,000 visitors from architecture and planning offices, BAU managed again to solidify its reputation as a trade fair for architects.
The Bauma, the other trade fair on which special emphasis was placed, had 605,000 m² of exhibition space, 3,425 exhibitors from 58 countries and 583,736 visitors from more than 219 countries. The image, insights and internationality gave the fairs top marks in the past and promise to continue so.
Further, fairs of Messe München are the ISPO – the leading sports fair which will take place from 3-6 February 2019, IFAT, the world‘s Leading Trade Fair for Water, Sewage, Waste and Raw Materials Management held from 4-8 May 2020 in Munich and the transport logistic fair from 4-7 June in Munich.
The Transport Logistic is the leading international trade fair for logistics, mobility, IT and supply chain management and a great opportunity for Sri Lanka to position and promote itself as a strategic logistics hub in South Asia.
The Expo Real, the international trade fair for real estate and investment, will take place from 7-9 October 2019, and the Productronica - the world‘s leading trade fair for electronics development and production - will take place from 12-15 November 2019.
With their international exhibitors and presentation of state-of-the-art technologies and developments, they are the unmissable business platform for their respective sector.
The Delegation of German Industry and Commerce in Sri Lanka is part of the German Chamber Network abroad of more than 140 offices around the world. Supported by the Federal Ministry for Economic Affairs and Energy and coordinated by DIHK, the German Chambers abroad, the Delegations of German Industry and Commerce represent the interests of German businesses in their partner countries. Furthermore, they provide competent services and offer a platform to create business opportunities for both Sri Lankan and German companies in both directions.