Coca-Cola drives PET bottle recycling through ‘Give Back Life’ collection bins at city events

Saturday, 6 October 2018 00:10 - - {{hitsCtrl.values.hits}}

Sustaining its momentum in driving the recycling habit amongst the general public, Coca-Cola Beverages Sri Lanka Ltd. (CCBSL) recently placed its customised ‘Give Back Life’ PET plastic bottle collection bins at the Colombo Book Fair, held from 21 to 30 September at the BMICH.

Strategically located across the venue, these ‘Give Back Life’ collection bins allowed visitors to dispose of their PET plastic bottles in a responsible manner for recycling purposes. A total of 530kg or approximately 18,000 bottles were collected over the duration of the book fair, which will be recycled by Eco Spindles Ltd.

The initiative helped raise awareness of the need for PET bottle recycling amongst the hundreds of thousand visitors to the fair, which included school and university students. Coca-Cola’s ‘Give Back Life’ PET recycling bins were also utilised at the European Street Food Festival organised by The European Chamber of Commerce of Sri Lanka (ECCSL) on 30 September at the Colombo Racecourse ground. Coca-Cola Beverages Sri Lanka Ltd. Country Public Affairs, Communications and Sustainability Manager Lakshan Madurasinghe commented, “Coca-Cola is committed to achieving high volumes of PET recycling in Sri Lanka by focusing on PET recovery and recycling as part of its commitment towards environmental protection and societal well-being. We are proud to partner such events through the ‘Give Back Life’ initiative which sends out a message to people not to litter but to recycle, because recycling PET plastic offers livelihoods for both communities and industries as the bottles are given back life in the form of garments, brushes and shoes.”