Asian Paints Causeway & Pit Pass to usher new era in automotive content

Wednesday, 31 July 2024 08:20 - - {{hitsCtrl.values.hits}}

Asian Paints Causeway, nation’s leading premium auto and emulsion paint brands has entered a strategic partnership with Pit Pass, Sri Lanka’s largest digital content platform for automobiles and racing. This is a groundbreaking collaboration as it is the first time in Sri Lankan history that a multinational coating brand has signed a co-branding agreement with a digital platform.

Throughout history, is Sri Lanka, co-branding alliances have been exclusive between digital products and services and telecommunication companies. This partnership sets a new benchmark and paves the way for even more innovative collaborations in both digital and consumer sectors.

Asian Paints Causeway is reputed for bringing in advanced technology and innovative solutions to the automotive finishing industry. This partnership will help enhance the understanding of quality and aesthetics in vehicle maintenance and restoration. The company is committed to excellence and is well-known forbeing the market leader for its superior quality and extensive range of products.

The objective of this partnership is to create exciting opportunities for automotive and racing enthusiasts, with a blend of entertainment and education. Pit Pass Lanka was established 5 years ago and holds the largest Sri Lankan fan base for automotive content. Offering100% organic, engaging and informative content, Pit Pass has garnered a loyal following.

Mr. Chinthaka Dissanayake, Group Brand Manager at Asian Paints Causeway, remarked, "This exciting partnership is going to redefine excellence both on and off the track, as it marks a new chapter in how we engage with our audience. By combining our technological advancements with Pit Pass's extensive digital reach, we aim to provide unparalleled value to automobile enthusiasts in Sri Lanka."

"We are thrilled to partner with Asian Paints Causeway Lanka. This collaboration not only enhances our content but also sets a new standard in the digital automotive space. Together with their technological prowess and innovative nature, we look forward to creating memorable experiences for our followers." – Said Eshan Motagedara - Founder of Pit Pass & Co-Founder Kolitha Rathnayake.

Pit Pass – Sri Lanka, a 100% home-grown digital brand, has been at the forefront of developing automobile and motor racing content in Sri Lanka and has brought Sri Lankan Racing Telecasting & Streaming to a whole new level, introducing a unique approach from Pre-Publicity to Post Publicity of the event and has worked with some of the most renowned names such as Dilantha Malagamuwa, Ashan Silva, Shafraz Junaid, and Jaques Gunawardane alongside racing clubs such as CMSC, SLARDAR, SLADA & SLAS.

Together, both entities will introduce local and international automobile content which will focus on innovation, technology, real-world applications and exclusive insights into auto refinishing. This alliance promises to deliver high-quality content that resonates with motor enthusiasts and elevates the digital automotive sphere in Sri Lanka. Subscribe and stay connected for continuous updates of this exciting journey.