CAL Launches Industry-First Instant Redeem Feature for 24/7 Access to Unit Trust Investments

Monday, 4 November 2024 09:20 -     - {{hitsCtrl.values.hits}}

CAL (Capital Alliance) is pleased to announce the launch of its revolutionary Instant Redeem feature, which offers investors seamless, 24/7 access to their Unit Trust funds. This new service allows CAL clients to redeem investments instantly and transfer funds to their bank accounts within seconds—anytime, any day of the year. In a first for the industry, investors can use the CAL Online mobile app or the CAL Online portal to make redemptions that reflect immediately including on holidays & weekends and eliminating the traditional waiting & cut off times associated   with investment withdrawals.

With the Instant Redeem feature, CAL clients can now enjoy the flexibility and immediacy of a savings account, while benefiting from the investment potential of Unit Trusts. Clients can instantly redeem to their bank account and hence make funds available to be used via their bank cards. Fully integrated with the CAL Online mobile app and portal, this service transforms wealth management, allowing clients to manage, redeem, and access their investments whenever they need. Available for CALs Fixed Income Opportunities Fund and Investment Grade Fund which have a combined 110Bn LKR* assets under management, this innovative feature reflects CAL’s mission to empower investors with unmatched convenience and full control over their investments.

Commenting on this groundbreaking launch, Tharindra Kulasinghe, Chief Information Officer (CIO) at CAL, stated, “We are excited to offer the Instant Redeem feature, which gives investors unprecedented access and flexibility. The ability to access funds instantly represents a key evolution in wealth management, designed to meet the demands of today’s fast-paced world. Our clients now have the option to redeem and spend within moments, giving them the ability to respond to life’s immediate financial needs. This is just one of many innovations CAL will continue to bring to redefine the investment experience in Sri Lanka.”

The development of this service was made possible through CAL’s partnerships with Seylan Bank PLC and Hatton National Bank PLC, who were instrumental in enabling secure, real-time transfers across banking systems. These partnerships ensure that CAL clients enjoy both speed and security, a winning combination that strengthens trust in this new, 24/7 redeemability model.

How It Works:

  1. Access the Service – Log in to the CAL Online mobile app or web portal (calonline.lk)  
  2. Instant Redemption – Select the instant redemption option, select the unit trust account, and input the redemption amount (Upto 50,000 LKR daily currently).
  3. Immediate Access – Funds are instantly transferred to the client’s bank account, accessible through any linked bank card.

Setting New Standards in Investment Accessibility. The Instant Redeem feature breaks new ground by offering Unit Trust investors unparalleled liquidity, historically reserved for standard savings accounts. Enabling CALs clients to enjoy attractive returns from a Unit Trusts Fund whilst maintaining the flexibility of a Bank account.  This feature not only empowers seasoned investors but also makes wealth management more accessible to those seeking both growth potential and flexibility. With this launch, CAL demonstrates its commitment to creating client-centric, technology-driven solutions in the financial sector.

Disclaimer by Capital Alliance:  Past Performance is not an Indication of Future Performance. The Fund is approved by the Securities and Exchange Commission of Sri Lanka (SEC). | Investors are advised to read and understand the contents of the Key Investor Information Document (KIID) before investing. | Investors shall consider the fees and the charges involved.

COMMENTS