Reckitt’s Commitment to Building a Healthier, Cleaner Sri Lanka

Monday, 30 May 2022 14:04 - - {{hitsCtrl.values.hits}}

Hygiene, health, and nutrition are essential for everyone’s wellbeing, happiness, and longevity. For over 60 years, Reckitt has provided millions of Sri Lankans across the country with a range of solutions that enhance these three aspects. Many of its brands are category leaders and household names including Dettol, which was recently ranked as the ‘Most Loved Brand’ in Sri Lanka, by LMD Magazine.

Winning ‘Most Loved Brand’, is yet another achievement for Reckitt this year, following its success at the Effie Awards 2022 and the SLIM Digis 2.0, for its Dettol and Strepsils campaigns. Speaking to Hi Exclusive on Daily Mirror in a recent interview, Reckitt Sri Lanka’s Head of Marketing, Shaminda Perera, Marketing Manager, Chathurika Fonseka, and Marketing Manager – Nutrition, Tehan Samarasinha, delved into the thinking behind their campaigns, the company’s contribution to the country during the pandemic, and Reckitt’s commitment to building a healthier, cleaner Sri Lanka.

The trio were grateful to the marketing fraternity for the recognition of their efforts, and they discussed how they aim to continue having a positive impact on the lives of all Sri Lankans.