Union Assurance Ranked Among Top 100 Most Valuable Consumer Brands for 15th Consecutive Year

Friday, 21 July 2023 10:31 - - {{hitsCtrl.values.hits}}

Union Assurance, one of Sri Lanka’s leading Life Insurers, is thrilled to announce its prestigious recognition as one of the ‘Top 100 Most Valuable Consumer Brands in Sri Lanka’ for the 15th consecutive year. This esteemed accolade was bestowed by LMD in partnership with Brand Finance, a global brand valuation consultancy.

The Top 100 Most Valuable Consumer Brands recognition is the result of a comprehensive analysis of Sri Lanka's brand landscape, affirming Union Assurance's remarkable brand equity, strategic investments, and outstanding performance in the market. This accomplishment is a testament to the company's unwavering commitment to protecting lives and safeguarding the wellbeing of all Sri Lankans with unparalleled insurance solutions.

The Chief Executive Officer of Union Assurance, Jude Gomes, expressed his gratitude for the recognition, stating, "We are immensely proud and humbled by this remarkable achievement for the 15th year in a row. This recognition highlights the enduring trust and confidence that our customers and stakeholders place in Union Assurance. It is a demonstration of the hard work and dedication of our entire team in ensuring that we consistently exceed expectations and deliver best-in-class value to our customers."

The Chief Marketing Officer of Union Assurance, Mahen Gunarathna, emphasized the significance of the recognition, stating. "At Union Assurance, we have always believed in the power of meaningful brand experiences. Our brand strategy focuses on creating strong emotional connections with our customers and offering them personalized solutions that address their unique needs, backed a strong spirit of innovation and digitalization. This recognition reinforces our dedication to building a brand that resonates with our audience and stands the test of time."

Union Assurance is a subsidiary of the John Keells Group, one of Sri Lanka’s largest listed conglomerates. The company has completed over three decades of success with a Market Capitalisation of Rs. 19.4 Bn, and a Life Fund of Rs. 57.7 Bn as of end March 2023. Set to empower the Sri Lankan Dream, Union Assurance offers Life Insurance solutions that cover education, health, investment, protection, and retirement needs of Sri Lankans. With an island-wide branch network and an over 4,000-strong workforce, Union Assurance continues to invest in people, products, and processes with a customer-centric focus to be responsive to emerging changes in the Life Insurance industry.