Uswatte to relaunch Chirpy Chips, a fun filled snack with 100% food value

Wednesday, 21 August 2024 00:07 - - {{hitsCtrl.values.hits}}

Uswatte Confectionery Works Pvt Ltd., Sri Lanka’s oldest confectionery manufacturer with over 68 years of offering high quality confectionery delicacies and snack food, is thrilled to announce the revival of beloved potato chip brand, Chirpy Chips. The fun filled snack is meticulously manufactured using pure potato and promises 100% food value in every bite. Chirpy Chips were first introduced into the market in 1994 but were discontinued to due to government polices at the time, that paced restriction on the import of high-quality potatoes to the country.

Chirpy Chips are a very affordable and very convenient snack option that is crafted to not only satisfy hunger but immerse consumers in the flavour of natural ingredients from the very first bite. The chips are available in three flavours, Cheese & Onion, Salted and Hot N Spicy, and come multiple sizes including 16g at Rs.70, 24h at Rs.100, 50g at Rs.200 and 73g at Rs.300. Additionally, they are also the only brand of potato chip that will be available at local grocery stores and leading supermarkets.

The strategist and driving force behind the revival of the Chirpy Chips brand is Mr. Shanura Perera, Managing Director of Uswatte Confectionery Works Pvt Ltd. His vision is set to revolutionise the local snack food market by capturing hearts of snack food enthusiasts and making Chirpy Chips the no.1 snack food choice in the country.

Mr. Quintus Perera, Chairman of Uswatte Confectionery Works Pvt Ltd. shared his thoughts on the relaunch, stating “Potato Chips are king among all categories of snack food around the world, and we are more than happy to be able to bring this beloved brand of potato chip back to Sri Lanka. The reintroduction of the Chirpy Chip brand, provides us with an opportunity to create a premium potato chip brand, that meets international standards.”

Chirpy Chips are powered by Uswatte’s unparalleled dedication to the manufacture of high-quality snack food that meet the highest international standards of taste and satisfaction. With the reintroduction of the Chirpy Chips brand, Uswatte is once again setting the benchmark for snack foods in Sri Lanka and delivering a product that combines both tradition and premium quality. Whether it is a quick snack on the go, or a little something to enjoy while on a relaxing break, Chirpy Chips are the ideal choice for everyone.