Browns Plantations sector unveils new brand identity

Monday, 17 October 2022 05:01 - - {{hitsCtrl.values.hits}}

In keeping with the Group’s vision for expansion and diversification, with the acquisition of Udupussellawa Plantations PLC and Hapugastenne Plantations PLC from Finlays in December 2021, Browns Plantations has evolved into a leading plantation company.

In a strategic move to expand its boundaries, the Browns Group, has changed the brand identities of Maturata Plantations Ltd., Udupussellawa Plantations PLC and Hapugastenne Plantations PLC under Browns Plantations with effect from 01 October 2022.

This new development is in keeping with the Group’s pioneering spirit which has and continues to innovate, adapt and transform. The brand identities are representative of an era of growth and exciting opportunities for one of Sri Lanka’s most recognised and largest plantation companies, to date.

Spanning approximately a total of 25, 415 hectares of land and cultivating a diverse range of produce such as Tea, Rubber, Cinnamon, Coconut, Commercial Timber and Ancillary Crops, Browns Plantations is poised at the cusp of success in a cross-section of key industries.

Browns Group has a history spanning over 147 years of heritage which is embodied in the new Browns Plantations identity. All three plantation companies have been recognised locally and globally with various awards such as Social Dialogue Award, Responsible Care Award, Gold Winner in the Ceylon Tea Speciality Estate of the Year Competition and Grand Charity Auction. Moreover, most of Browns Plantation Estates are trusted with standards and certifications such as Rainforest Alliance, ISO 2200 and HACCP.

Under the successive unification, Browns Plantations will continue to play a pivotal role in the country’s economy and development in these key industries. The company’s malleability to changing environments, adoption of state-of-the-art technology in order to deviate from the traditional plantation model and its unique community offerings make the company a force to reckon with.

Browns Plantations continues to make strides in sustainability, while keeping the business, environment and its people in mind. Large-scale reforestation campaigns - commercial timber planting programs; community development initiatives and innovative workforce modalities are some of the key projects undertaken by the company.

Browns Plantations which fall under Browns Investments PLC, owns and manages Maturata Plantations Ltd., which comprises tea estates in the Nuwara Eliya District and others in the Matara District along with Tea, Cinnamon and Rubber.

While Udupussellawa Plantations focuses on producing some of the finest Ceylon Tea, its portfolio additionally includes Rubber, Coconut, Coffee, Cocoa, Pepper and Cardamom. Hapugastenne Plantations estates comprise of Tea, Rubber, Timber and other commercial crops.

Browns Plantations Chairman Dr. Pradeep Uluwaduge said: “In keeping with the Browns Group’s spirit of innovation and vision to play a pivotal role in the nation’s economy, this is the first time that three key plantation companies have been synergised under one brand identity. Its multi-crop industries encompassing tea, cinnamon, rubber and coconut makes this merger all the more powerful in every way.”

These brand identities will be used in all company communications whilst discontinuing all previous ones used by the plantation companies.