DIMO Agribusinesses doubles market share for LOVOL harvester

Wednesday, 27 December 2023 00:05 - - {{hitsCtrl.values.hits}}

DIMO Agribusinesses has achieved a notable feat by doubling the LOVOL harvester market share in the previous season, establishing increased popularity within the Sri Lankan farming community.

This success is attributed to the distinctive aftersales service provided for LOVOL harvesters.

Elevating the mechanisation of agriculture in Sri Lanka, DIMO Agribusinesses, the agriculture arm of DIMO, launched the LOVOL harvester, offering farmers the opportunity to actualise their harvesting aspirations. With LOVOL aftersales service farmers received personalised information on maintenance and regular advice to minimise maintenance costs while maximising machine efficiency. The harvester maintenance was conducted at a reduced cost for farmers by offering exclusive discounts on essential spare parts needed for service. This enabled farmers to prepare their harvesters well before the cropping season, ensuring maximum efficiency in harvesting. The company’s door-to-door service approach has allowed for a comprehensive understanding of customer needs, enabling the delivery of top-notch service to its clientele.

DIMO Executive Director Rajeev Pandithage who also oversees the agriculture machinery segment in the group, said: “We take immense pride in pioneering the agriculture mechanisation in Sri Lanka. Being the first company to introduce combined harvesters to our country over a decade ago was a significant milestone. We have continued to evolve, serving both premium and mid-range segments with world-class machinery. By offering the appropriate machinery and unmatched aftersales care, we are transforming the way farming is done in Sri Lanka while fuelling the dreams and aspirations of the farming community through comprehensive agriculture mechanisation. We are proud to have doubled our market share of LOVOL Harvesters, but even prouder of the impact it has had on Sri Lanka’s farming communities.”

Within a short period, Sri Lankan farmers encountered numerous challenges, including drought, fertiliser shortages, fuel scarcity, and high interest rates. In response, the support offered by DIMO Agribusinesses for their LOVOL harvester servicing was a strong backing for them. Consequently, LOVOL gained increased popularity among the Sri Lankan farmers. The provision of appealing leasing options in partnership with diverse financial institutions, a one-year warranty period, and the widespread presence of LOVOL sales agents across the island have collectively contributed to the swift expansion of this market share.

DIMO Agribusinesses is advancing further by establishing associations for harvester machine owners and operators. These associations aim to impart essential mechanical knowledge, offer guidance on proper operations, and raise awareness of best practices in the agriculture industry.