Norfolk Foods presents innovative ‘Lean Mean Green’ range at THAIFEX Anuga Asia 2024 eyeing international growth

Monday, 5 August 2024 00:40 - - {{hitsCtrl.values.hits}}

Norfolk Foods Ltd. recently participated in THAIFEX Anuga Asia 2024, Asia’s leading food and beverage trade show, held in Bangkok, Thailand recently.

The company showcased its innovative Sri Lankan-inspired vegan cuisine product range, ‘Lean Mean Green’ (LMG), aiming to expand its presence in the global market.

As part of the Charoen Pokphand Foods Public Company Ltd. (CPF), Thailand, Norfolk Foods exhibited a wide variety of high quality products made using authentic Sri Lankan ingredients including Polos cutlets, Polos burgers, jackfruit nuggets, and an assortment of gourmet pancakes. The LMG range, developed specifically for the export market, offers a unique fusion of Sri Lankan flavours and plant-based innovation.

Following the THAIFEX Anuga Asia event, Norfolk Foods also participated in the CP Group Global Sourcing Expo on 4 June in Bangkok. This year’s expo provided an opportunity to showcase products as part of the CPF Group and explore potential synergies with companies worldwide.

Norfolk Foods Sri Lanka President/Managing Director Ameena Ziauddin said: “Our participation in THAIFEX Anuga Asia 2024 marks a significant step in our global expansion strategy. The LMG range represents our commitment to making Sri Lankan home delicacies accessible worldwide, using the country’s best assets – our local produce. The response from international buyers has been overwhelmingly positive, reinforcing our belief in the global appeal of Norfolk’s plant-based offerings.”

LMG offers a unique plant-based culinary experience, showcasing Sri Lanka’s rich cultural heritage through innovative products. Using traditional ingredients from Sri Lankan kitchens, LMG brings these flavours to the global market. The brand debuted in the UK at the International Food and Drink Event 2023, partnering with The FoodFellas of the CPF Group, and aims to expand into new markets.

The LMG range features ready-to-cook products, stored at -18°C from freezer to fryer. These naturally plant-based products stand out with clean labelling and contain no artificial preservatives, colours, flavours, or MSG. Unlike many plant-based alternatives, LMG refrains from replacing meat, instead offering an authentic Sri Lankan culinary experience, preserving the integrity of its finest local ingredients.

LMG products are manufactured in an ultra-modern, Halal certified, HACCP, ISO 22000 and FSSC approved production facility, ensuring superior taste and product integrity.

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