Monday Nov 25, 2024
Monday Nov 25, 2024
Thursday, 7 December 2017 00:00 - - {{hitsCtrl.values.hits}}
The Sri Lanka Tea Board with the assistance of the Embassy of Sri Lanka in Israel organised Sri Lanka’s participation in the 34th International Exhibition for Food and Beverages held from 28 to 30 November at the Israeli Trade Fairs & Convention Center in Tel Aviv. This was the first time that Sri Lanka participated in this international exhibition.
At the press conference organised by the organisers of ISRAFOOD, Ambassador Selvaraj briefed the Press regarding the history of Ceylon Tea and varieties of tea that are being produced by Sri Lanka. He further emphasised that Sri Lanka’s tea is very famous around the globe due to its unique flavour, aroma and colour and stated that Sri Lanka is the world’s fourth largest tea producer. The Sri Lankan tea industry commenced its cultivation in 1867 and celebrated the 150th anniversary of Ceylon tea in 2017.
Seven assortments of tea from the main seven tea growing regions of Nuwara Eliya, Uda Pussellawa, Dimbula, Uva, Kandy, Sabragamuwa and Ruhuna were displayed at the Sri Lanka stall and freshly brewed “Ceylon Tea” was offered to the participants.
Market Promotion Officer Tishan De Silva represented the Sri Lanka Tea Board and explained the importance of Ceylon tea and its benefits, to the visiting participants.
Sample tea packs and information on Sri Lanka tea were also distributed among visitors.
