Anverally Tea wins ‘Most Outstanding Exporter of the Year’ at NCE Export Awards 2012

Friday, 27 September 2013 04:14 - - {{hitsCtrl.values.hits}}

Anverally Tea, enriched with a history and an excellence in tea exporting that runs over a 100 years, won four awards at the recently held 21st Annual NCE Export Awards, 2012. The four awards won include the prestigious Gold Award for the Most Outstanding Exporter of the year 2012, Gold in the Overall Tea Sector, Tea Value Added Export sectors and the Silver Award in the Tea Bulk Exports sector. Initiated in 1993, the NCE Export Awards are held annually by The National Chamber of Exporters of Sri Lanka to recognise and reward the achievements accomplished in the export industry of Sri Lanka. This year a total of 146 applications depicting high standards and quality were received and were judged by an expert panel of judges under the criteria of Export Performance,

Market/Product Development, Value Addition, Effective Management of Marketing & Capital, Brand Marketing and Innovation. Through all these criteria, which were judged in line with stringent guidelines, Anverally Tea emerged as one of the most prominent winners, portraying their calibre in the Tea Export sector, by taking away the most number of awards. “This award recognizes the dedication and commitment that my team and I have achieved in ensuring that our customers receive the best quality tea at a reasonable price,” said Mohamed Anverally, Chairman of Anverally & Sons (Pvt) Ltd., relaying his thoughts on the accomplishment of the company. “In all our tea exports the highest standards are sustained to guarantee that only the premium leaves are used.” The company exported 17 million kilograms of tea in 2012 and is the second largest Tea Exporter in the Island. Exporting to over 60 countries around the globe, the renowned tea brands of Anverally Tea include Al-otour Tea, Tea 4 U, Bodyline, Taj Tea, Sultan and many other popular brands. Armed with a vision to become ‘an international brand for Ceylon tea’ and a mission to create ‘a true blend of excellence in every cup of Anverally Tea,’ Anverally Tea has been able to prove that they are living up to these sentiments through the multiple awards won at NCE Export Awards this year. “Our company alone contributes nearly 5% to the entire tea exports of Sri Lanka,” said Viran Constantine, Chief Financial Officer of Anverally & Sons. “This is mainly due to the fact that freshness, taste, and a fusion of distinctive flavours have made us one of the most sought after tea brands.” Anverally & Sons has a dedicated staff of nearly 1,000 comprising of direct and indirect employees to ensure that all Tea products that are produced are of superior quality. Furthermore, the company has four factories with state-of-the-art production and collection facilities to aid in their endeavour to provide the best quality products to their customers around the world. They are also the winners of the SLIM Brand Excellence Bronze Award for Export Brand of the Year, 2012 and APEA for Outstanding Entrepreneurship, 2011. Now with the four awards won at NCE Export Awards, Anverally Tea has been able to extend their repertoire of awards even further, to showcase their commitment to become one of the best tea exporters of Sri Lanka.