Browns Agriculture empowers Sri Lankan farmers

President Maithripala Sirisena along with Browns Agriculture Deputy General Manager Sanjaya Nissanka handing over the prize check to the ‘Mahaweli Maha Goviya’ first place winner, Rajapaksa Pathiranage Premadasa of the Huruluwewa Zone

A ceremony was held at the Mahaweli Buddhi Mandapaya in Embilipitiya recently organised by the Sri Lanka Mahaweli Authority and under the patronage of President Maithripala Sirisena, to award winners of the ‘Mahaweli Maha Goviya’ and ‘Best Mahaweli Farmer Organisation’ competitions.

This was conducted with the aim of aiding a sustainable conservation of the country’s irrigation system through organic farming and efficient water management in the Mahaweli farming community.

The winners of the ‘Mahaweli Maha Goviya’ were picked out from around 104,000 Mahaweli farmers, and ‘Best Mahaweli Farmer Organisation’ was selected from among 1,007 farmer organisations.

Browns Agriculture, in collaboration with LOLC Micro Credit, played a significant role by way of contributing a Browns TAFE 45DI OIB Tractor for the 1st place winner of the Mahaveli Maha Goviya event. TAFE is the third largest tractor manufacturer in the world and the second largest in India and is recognised as a high quality mass-manufacturer with an extensive product range to meet the expectations of every farmer and every farm mechanisation. Browns TAFE is a trusted brand among the farming community in Sri Lanka and holds an above 57% market share.

A point to note is that the other prize winners of the ‘Mahaveli Best Farmer Organisation’ and ‘Mahaveli Best Farmer’ competitions were also awarded with Browns TAFE, Browns Sifang and Browns Yanmar combine harvester tractors. 

Browns Agriculture is a well-known entity as a pioneer in the agricultural industry in Sri Lanka, enriching the lives of farming communities. It was established to cater to the needs of the plantation sector after which it moved on to serving the Sri Lankan farmer through a variety of world renowned brands and best quality products, such as the four-wheel tractor, two-wheel tractors, combine harvesters, transplanters and other implements.

Browns Agri, reaches out to farmers island wide; Kurunegala, Puttalam, Anuradhapura, Polonnaruwa Ampara, Trincomalee, Batticaloa and Moneragala Districts to name a few, where most of its customers are based. The company also offers the ‘SAPSA Sisu Nena Pahana’ programme for students of agriculture studies, to educate them on the use of farm machinery and also the ‘Gove Nena Pahana’ an all-expenses paid, three-day in-house training programme conducted in collaboration with the Farm Machinery Training Centre, to educate farmers on operation and maintenance of agro-appliances.

Browns is bridging the gap between corporate mobility and agricultural sustainability, whilst moving into the fundamental growth of the country’s largest contributor. Agriculture is leading the path to a solution-based package to the community through the provision of equipment services and knowledge transfer, which is facilitated through the various programmes it conducts and sponsors.

Sharing his sentiments on the event, Browns Agriculture Deputy General Manager Sanjaya Nissanka stated: “We at Browns Agriculture are honoured to acknowledge that our vision and goal is to fulfil the responsibilities and duties towards the farming community, who play a critical role in strengthening the national economy; a remarkable feat that often goes unnoticed. The onus is on us and other similar organisations to uplift this community and empower them. Events of this nature give us that opportunity to do so.”

“To cultivate the next generation of family farmers, we must invest in our farmers and farming industry at hand. Agriculture is vital for a country’s sustenance and this cannot be achieved without our farming community and them being equipped with the right resources and material,” he added.