Browns Agriculture’s newest innovation: Massey Ferguson MF-1540

Tuesday, 18 October 2016 00:01 - - {{hitsCtrl.values.hits}}

Browns Agriculture introduced its newest innovation, Massey Ferguson MF-1540, to the farmers in the Anuradhapura and Polonnaruwa districts amidst a large gathering that comprised of distributor agents, existing and potential customers. This new tractor’s distribution has been more focused to the farming community in the wet zone area and those farming on muddy terrain.

Built with trusted Japanese technology, the MF-1540 is a tractor specifically customised for wet application (to be used in muddy 20-2 terrain). The unique features of the tractor are it’s a compact, lightweight machine, equipped with 4-wheel drive and synchro shuttle shift (easy back and forth loader work) mechanism. In addition, this machine has the lowest turning radius among all tractors. This is therefore ideal for working in small harvesting areas.

Commenting on this new product, Browns Agriculture Deputy General Manager Sanjaya Nissanka stated: “Massey-Ferguson is a well-known and trusted brand among Sri Lankan farmers and the agricultural sector, and is top-of-mind as the best-in-class tractor available in the market today. One of the main reasons is due to the fact that we at Browns Agri, constantly strive to adapt to the changing needs of our clients. Introducing the new MF-1540 is one such example. This has contributed vastly to our success in the industry.”

“Unlike in the early years, farmers do not own large acres of farming land. Due to the rapid increase in population and development, farmers nowadays own and manage much smaller fields. Therefore a standard tractor would be too large or too heavy to manoeuvre; especially on wet and muddy terrain. Browns’ Massey Ferguson MF-1540 is the ideal solutions provider,” added Nissanka.

In addition to its unique versatility and user-friendly features, the MF-1540, is very economical on fuel and with a dealer network of over 120 sales points, customers are able to conveniently purchase the tractor and are privy to efficient after sales-services and readily available spare-parts and related equipment.