Monday Nov 25, 2024
Monday Nov 25, 2024
Friday, 9 December 2016 00:01 - - {{hitsCtrl.values.hits}}
The Sri Lanka Tea Board and the Embassy of Sri Lanka in Riyadh joined hands with the private sector tea trade in Sri Lanka to promote ‘Pure Ceylon Tea’ in the largest Gulf market of Saudi Arabia.
While a half-day session was organised for the interested buyers from Saudi to network effectively with the sellers from Sri Lanka, the Chamber of Commerce in Riyadh came forward graciously to host the event. Around 20 Saudi importing and distribution companies anxious to deal in Ceylon Tea participated at the gathering. The Sri Lanka team was spearheaded by Ambassador Azmi Thassim and Tea Board Director (Promotion) Hasitha De Alwis for MENA region. The following companies represented the tea export trade from Sri Lanka with the Tea Board.
The live-wire behind the scene was Trade Commissioner for Sri Lanka in Riyadh Gayan Rajapakse who single-handedly coordinated the entire event with all the relevant parties.
These tea companies from Sri Lanka came down to Riyadh to participate at the Saudi Horeca Exhibition which was held for the sixth consecutive year. The Sri Lanka Tea Pavilion at the exhibition was a customer designed professional representation which was admired by the many visitors to the fair. The Sri Lanka Tea pavilion had a formal inauguration of its own with Ambassador Thassim as the chief guest with the traditional lighting of oil lamp and Sri Lanka savouries creating a small Lanka in the ‘Land of the Black Gold’
During the recent past, Saudi Arabia reaffirmed its supremacy as the largest tea consuming country in the GCC Region by importing over 37 million kilos per annum in 2015 as well as 2014. The direct Ceylon Tea exports from Sri Lanka to Saudi have been registered around six million kilos contributing approx 17% to the Saudi tea market. However, UAE re-exports another 40% of the entire requirement of Saudi which also consist a share of Ceylon Teas in the blends. Thus, all in all it is estimated the market share of Ceylon Tea in Saudi Arabia is now close to 25%. Kenya and India are the other two major players in Saudi Tea market.
