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Monday, 12 June 2017 00:04 - - {{hitsCtrl.values.hits}}
From left: Kapruka.com Chairman Dulith Herath, Sri Lanka Tea Board Chairman Rohan Pethiyagoda, Hayleys PLC Chairman and Chief Executive Mohan Pandithage, Hayleys PLC Executive Director Rizvi Zaheed, Hayleys Plantations Managing Director Roshan Rajadurai, Mabroc Teas Managing Director Niran Ranatunge
The Hayleys group, Sri Lanka’s most diversified conglomerate and pioneer in value added exports, announced its entry into digital marketing e-commerce platform through the launch of its latest website www.hayleystea.com, to promote the finest garden fresh Pure Ceylon Teas from its own tea estates Kelani Valley and Talawakelle under Mabroc brand. The launch coincides with the 150th anniversary celebrations of Ceylon Tea.
With the growth of digital e-commerce offering convenience and delivery at doorstep, the Hayleys online tea portal would provide direct access to its global clientele.
Hayleys Chairman Mohan Pandithage quotes: “E-Commerce will break traditional barriers in accessing global market channels providing direct access to the end consumer. I am confident that the Hayleys Tea portal would provide the much needed impetus to reach tea lovers across the world directly. They can now appreciate a cup of Hayleys Tea simply by ordering online.”
Hayleys partnered with Kapruka.com – Sri Lanka’s largest e-commerce organisation to develop the online tea portal and Grasshoppers by Kapruka is on board to execute the backend logistics of order fulfillment in terms of international shipping and delivery.
The website was unveiled and launched by Hayleys Group Chairman and Chief Executive Mohan Pandithage at a High Tea function at Kingsbury. Sri Lanka Tea Board Chairman Rohan Pethiyagoda also graced this occasion.
The Hayleys Plantation Cluster is backed by the strength of two premier regional plantation companies; Kelani Valley Plantations PLC and Talawakelle Tea Estates PLC. The companies collectively account for 3.8% of Sri Lanka’s total tea production. Mabroc Teas Ltd., the marketing arm of Hayleys Plantations markets the finest and freshest Ceylon Tea, combining over hundred years of expertise as tea blenders and exporters in Sri Lanka. Going beyond traditional tea with cutting edge technology and a unique production process is Hayleys Global Beverages Ltd., which produces and markets instant teapowders, concentrates and aromas to a global clientele.
Hayleys Plantations sector companies are recipients of several International accreditations and certification such as Rainforest Alliance, Forest Stewardship Council, Ethical Tea partnership (ETP), UTZ, Global GAP, HACCP and ISO 22000 Certification. Mabroc/ Kelani Valley Teas Launched in 2007 isthe first ethical tea brand in the world to be a signatory to the United Nations Global compact.
