HELADIV a main sponsor at Gulfood 2013

Friday, 15 February 2013 00:01 - - {{hitsCtrl.values.hits}}

Showcases ‘Paradise’ range at largest food exhibition in the Middle East held in Dubai

Thursday February 14, 2013: Gulfood 2013, the largest food exhibition in the Middle East which is held annually in Dubai, UAE attracts the largest stakeholder community of the global tea trade. Sri Lanka has for several years been participating and promoting Pure Ceylon Tea and the coveted Lion logo tea brands at this prestigious event.

Taking the level of focus for Ceylon Tea to a different modern level this year, a leading brand of tea from Sri Lanka, HELADIV will proudly sponsor this event in a bid to optimize focus and promotion of our valued Ceylon Tea brand. Showcasing the HELADIV ‘Paradise’ range created to mirror beautiful Sri Lanka and tea being an essence of all that this beautiful island nation is, HELADIV will make its presence felt at the exhibition which takes place on 25th – 28th February 2013.

Mr. Rohan Fernando, Chairman, HVA Foods PLC believes that this opportunity and Sri Lanka’s commanding presence where global industry giants dominate will certainly be beneficial and add value to our tea industry.

HELADIV having just successfully completed its participation at PRODEXPO 2013 in Russia, stands encouraged to innovate new wellness driven tea based products and promote its pioneering iced tea range.

The brand strongly believes global awareness and creating a strong presence at global gatherings and fora will enhance the brand equity. It is in view of furthering this strategy that HELADIV takes pride in showcasing its unique range of products across the globe.

Having a thriving tea boutique concern with over 28 luxurious boutiques across China, HELADIV is inspired to create tea products for the new age. Having locally established HC or the HELADIV Tea Club at the Dutch Shopping Precinct, the company is looking forward to expanding their chain to the Liberty Arcade scheduled to open shortly.