Aviraté unveils ‘A Luxe Summer Story’ Collection

• Initiative elevates modern women’s lifestyle with timeless style

Aviraté, the esteemed fashion brand known for its dedication to timeless style, has announced the launch of its latest offering: ‘A Luxe Summer Story’ collection. 

Far beyond being mere garments, this collection weaves together a narrative that encapsulates the spirit of the contemporary woman, empowering her to traverse life’s diverse facets with grace, confidence, and an everlasting touch of style.

Rooted in the ever-evolving world of fashion, Aviraté has embarked on a bold journey with this collection. It signifies more than just clothing; it embodies the essence of the modern woman’s dynamic lifestyle. Aviraté recently revitalised its brand identity with the launch of Aviraté Chic and Aviraté Woman collections that capture the diversity of the women’s wear market and cater to women of all ages, with Aviraté Chic collection driving fashion forward for the more youthful Sri Lankan woman, and Aviraté timeless collections embodying the refined elegance of the mature Sri Lankan woman. 

The ‘A Luxe Summer Story’ collection curates an array of styles that harmoniously transition from one occasion to another. This symphony of designs captures the fluidity of a woman’s life, accommodating her various roles and aspirations. From carefree weekends to sophisticated evenings, each piece stands as a testament to Aviraté’s commitment to crafting fashion that resonates with the modern woman’s multifaceted journey.

True to its name, the collection is an embodiment of summer’s essence. Vibrant prints evoke the vibrancy of tropical getaways while flowing silhouettes effortlessly capture the lightness of the season. All aspects of summer, from light pieces with ruffles to striking A-Line silhouettes in bold floral and animal prints create a collection that makes every woman feel comfortable and stylish. 

Moreover, the ‘A Luxe Summer Story’ collection prides itself on its inherent versatility in a summer setting, with dynamic shapes, colours and prints that effortlessly transition from casual outings to more formal gatherings, and from leisurely days on the beach to fun days at the office. 

Aviraté’s General Manager Meera Jerome said: “The ‘A Luxe Summer Story’ collection is also for every woman… it appeals to the more youthful, fashion-forward woman through Aviraté Chic and through Aviraté timeless collections, it also embodies a more relaxed, travel-friendly style.” Jerome also added that over the next few months, Aviraté hopes to frequently release new collections for its customers: “Over the next few months going into the season, Aviraté will also be releasing collections every week for customers to look forward to and style themselves for any occasion.”

Guiding this fashionable brand is Timex Garments Ltd., a stalwart in the apparel manufacturing and exporting industry. With a legacy spanning back to 1967, Timex Garments has consistently set the bar high, serving the global fashion market with excellence. Their venture into retail with Aviraté reflects their commitment to elevating the fashion landscape.

As with all Timex Garments propositions, quality takes centre stage, with the best of fabrics, thoughtful design and international quality manufacturing coming together to create each piece of fashion constructed by Aviraté. 

 In a world where trends are fleeting, ‘A Luxe Summer Story’ stands as a testament to timeless style. It captures the essence of the modern woman’s multifaceted lifestyle, embodying grace, confidence, and enduring style. With every piece meticulously designed and crafted, Aviraté invites you to embark on a journey of self-expression, empowerment, and unparalleled luxury.

Discover the ‘A Luxe Summer Story’ collection at Aviraté’s flagship store at No 30, Maitland Crescent, Colombo 7, OGF, CCC, KCC or explore the range online at www.Aviratéfashion.com. Let your summer wardrobe echo timeless style through Aviraté.