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Tuesday, 28 January 2020 00:02 - - {{hitsCtrl.values.hits}}
Emerald International Managing Director A.F.M. Ikram (left) and Emerald International Director M.M.M. Ihsan
Ensuring that the quality and finish of Sri Lankan manufactured apparel meets globally certified quality standards has long been a benchmark for the country’s leading menswear manufacturer, Emerald International.
As the only clothing brand in Sri Lanka to achieve ISO 9001-2015 quality management system, Emerald International has been nurturing a culture of exceptional quality in every aspect of their clothing line.
“We have always been focused on optimising our range of garments with a high quality and flawless finish,” said Emerald International Managing Director A.F.M. Ikram. “Being awarded global quality standards is an endorsement of the quality levels we have achieved in our range.”
“In today’s highly competitive environment, when cheaply manufactured apparel is easily accessible and available at low rates, the consumer is assured of the highest quality of our brand when they know that our quality levels adhere to global standards,” said Emerald International Director M.M.M. Ihsan.
The company markets a wide range of menswear in the Sri Lankan market under the labels of Emerald and Leonardo and is renowned for its strong attention to detail and quality.
“In the apparel industry, details matter,” stated Emerald International Head of Design Arun Kumar. “Attention to detail is what makes a world-class garment different. It is what makes the shirt from the beginning – there is a lot of effort, thinking and creativity that go into the making of every garment under our label. It reaffirms the trust placed in us by our customers.”
The market place today is crowded with low quality garments and unknown brands, compromising the trust placed by consumers in the garments they choose. “How would you know if a garment you are purchasing is not up to the quality levels expected? Choose a brand known for quality and reliability. Is it a private or a retailer’s label or a standalone designer label? You need to be aware of what you are paying for.”
As a Sri Lankan menswear manufacturer with a legacy that goes back over 63 years, Emerald International possesses not only world class expertise but also unique insights and capabilities perfected through the years. The process of creating every garment in their collection – from choosing fabrics that are of the highest quality to the attention to every little detail, is a comprehensive one, which seals the reputation and the capability of the company.
“We are proud of our heritage and our quality,” added Ikram in conclusion. “We are also proud of the trust placed in us by our customers. A brand takes years to build on a platform of trust and meeting customer needs, as opposed to a mere label that can mean nothing to the customer. In the end, quality matters in everything we do.”
