Leading lifestyle brand Crocodile celebrates 10 years in Sri Lanka

Monday, 22 October 2018 00:00 - - {{hitsCtrl.values.hits}}

On Friday 26 October, Crocodile Lanka Ltd., the sole licensee for the globally-renowned brand Crocodile, will mark its decade-long presence as an iconic men’s apparel label here in Sri Lanka. To mark the occasion, Crocodile Lanka will give out special edition memorabilia to each customer on the day at the flagship store.

Since its establishment in 1949, Crocodile International has been constantly expanding its reach, until this unstoppable growth brought its timeless and functional wardrobe to Sri Lanka in the year of 2008. United by a vision to provide high quality and fashionable clothing, the internationally recognised brand collaborated with the premier apparel manufacturer, Emerald International, to bring Crocodile Originals to the Sri Lankan market.

Further cementing its commitment to the sartorially-inclined, Crocodile Lanka opened its new flagship store on Duplication Road in January, this year. The state-of-the-art showroom offers the label’s entire range of essential and comfortable attire – including exclusive flagship-owned products. This one-stop-shop is the perfect destination for the discerning, style-conscious gentleman and the brand is also available in retail outlets such as Odel, Kandy, Cool Planet, Nolimit, Glitz, Cotton Collection, Beverly Street, Pearl of Asia, Fashion Bug, Diliganz and other leading retail stores island wide.

Although recognised for its subtle and contemporary style, the adventurous nature of the brand’s offering also shines through its collection of formal and casual shirts, polos, crew-neck t-shirts, formal trousers, chinos, shorts, denims, jogger pants, and innerwear. Sophistication additionally meets functionality with Crocodile’s range of top-notch accessories in the form of ties, cufflinks, and handkerchiefs, and its selection of genuine leather products such as formal and casual shoes, belts, bags, wallets, and even passport holders. A choice of dapper timepieces is also available in the line.

Founded on key values, Crocodile Lanka has progressed men’s fashion by leaps and bounds in the past decade. For Chamal Fonseka, Assistant General Manager of Crocodile Lanka, the future of the brand is even brighter.

“We are quite overwhelmed, happy, and excited to celebrate an entire decade of Crocodile Originals in Sri Lanka, bringing the finest Crocodile original products to the people of the country and in the last decade the brand has become one of the most successful international brands to be established in Sri Lanka in terms of product portfolio and accessibility across the country and we cannot wait to showcase what is in store for the future.”