Rough Clothing: Pioneering style and substance for 27 years

Friday, 11 April 2025 00:15 - - {{hitsCtrl.values.hits}}

Rough Clothing celebrated 27 years as a trailblazer in Sri Lanka’s fashion industry — and three impactful years in the dynamic retail landscape of the United Arab Emirates (UAE). Since 1998, Rough has been synonymous with premium craftsmanship, comfort, and innovation. As the first Sri Lankan brand to introduce internationally styled polo shirts, Rough quickly became a benchmark for quality and authenticity.

One of Rough’s core strengths lies in its custom-developed fabric: rich in cotton, bio-washed for softness, and engineered for durability. Each piece is designed to resist colour fading, peeling, and shrinkage — even through daily wear and frequent washes — making it the perfect fit for tropical climates and active lifestyles.

The expansion into the UAE three years ago marked a bold new chapter. Competing in one of the world’s most fast-paced retail markets, Rough gained traction through its bold designs, timeless comfort, and uncompromising quality — building a growing, loyal customer base in the Gulf region.

Director Nabeel Khalid reflects on the brand’s journey: “We thank our customers for their continued trust — they are the reason Rough is what it is today. What began as a T-shirt brand has grown into a name that stands for comfort, quality, and confidence. As we evolve into a complete lifestyle brand, our mission is clear: to reflect the aspirations and identity of the people we serve.”

As Rough sets its sights on further global growth, it remains deeply rooted in its mission: “Crafting clothes to style every soul.” With innovation, quality, and customer trust at its core, Rough Clothing is more than a brand — it’s a statement of style and purpose.

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