Sri Lanka’s apparel industry charts course for growth at 42nd SLAEA AGM

From right: SLAEA Deputy Chairperson Jeevith Senaratne, JAAF Chairman Saifuddin Jafferjee, US Ambassador Julie Chung, newly appointed SLAEA Chairperson Rajitha Jayasuriya, Prime Minister Dr. Harini Amarasuriya, Industry and Entrepreneurship Development Minister Sunil Handunneththi, SLAEA Immediate Past Chairman Indika Liyanahewage, Industry and Entrepreneurship Development Deputy Minister Chaturanga Abeysinghe, and SLAEA Treasurer Hasib Omar

The Sri Lanka Apparel Exporters Association (SLAEA) held its 42nd Annual General Meeting, reaffirming its commitment to driving the industry forward amid evolving global challenges. Rajitha Jayasuriya officially assumed the role of Chairperson, pledging to strengthen Sri Lanka’s position as a trusted, ethical, and innovative apparel sourcing destination.

The other incoming office bearers appointed on the day are: Deputy Chairperson: Jeevith Senaratne, Treasurer: Hasib Omar, and Immediate Past Chairman: Indika Liyanahewage.

Prime Minister Dr. Harini Amarasuriya attended as the Chief Guest, accompanied by Industry and Entrepreneurship Development Minister Sunil Handunneththi and US Ambassador to Sri Lanka Julie Chung. Their presence underscored the Government’s commitment to fostering an environment conducive to growth and international collaboration.

Navigating challenges, seizing opportunities

Addressing the gathering, incoming SLAEA Chairperson Rajitha Jayasuriya highlighted the resilience of Sri Lanka’s apparel sector despite economic headwinds and shifting global market dynamics.

“Our industry has withstood crises with remarkable determination, thanks to the dedication of our 350,000-strong workforce. However, to sustain growth, we must embrace technology, diversify our export markets, and strengthen our local supply chain. A proactive approach to innovation and policy reforms is essential if we are to remain competitive,” Jayasuriya stated.

She also emphasised the importance of strategic Government support. “We need policies that attract investment into local fabric manufacturing, remove barriers to trade, and enhance ease of doing business. Strengthening Sri Lanka’s supply chain capabilities will ensure that our manufacturers remain resilient and agile.”

Govt.’s commitment to industry growth

Prime Minister Dr. Harini Amarasuriya acknowledged the sector’s critical role in Sri Lanka’s economic recovery and its potential for further expansion.

“The apparel industry is more than just an economic driver; it is a symbol of Sri Lanka’s resilience, innovation, and global connectivity. My administration is committed to creating a policy framework that supports apparel exporters, enhances trade agreements, and ensures that our workforce thrives in a rapidly changing global economy,” she said.

She further stressed the need for industry-government collaboration. “We recognise the challenges posed by global market shifts, digital transformation, and sustainability demands. Our goal is to work closely with the SLAEA and industry leaders to implement policies that strengthen Sri Lanka’s competitiveness while upholding ethical and sustainable manufacturing practices.”

Future-focused strategy

Jayasuriya outlined key priorities for the SLAEA under her leadership:

•  Technology and innovation: Encouraging automation, digitalisation, and AI-driven solutions to enhance productivity and transparency.
•  Market diversification: Reducing dependence on traditional markets by exploring emerging economies and new trade opportunities.
•  Workforce development: Investing in skills training and policies that empower workers, particularly women, to drive long-term industry growth.
•  Policy advocacy: Strengthening trade agreements and improving business-friendly regulations to attract investment.

“The global apparel landscape is shifting, and Sri Lanka must stay ahead of the curve. This means being adaptable, innovative, and strategic in how we engage with international markets,” Jayasuriya concluded.

As Sri Lanka’s leading export sector, apparel remains a pillar of economic stability, contributing significantly to foreign exchange earnings. With strong industry leadership and government support, the SLAEA is poised to drive the sector toward a future of sustained growth and global recognition.