The Design Collective Edit store launched

Wednesday, 21 August 2019 00:00 - - {{hitsCtrl.values.hits}}

The Aviva Swimwear Collection

The Design Collective Co-Founders

Shahili Gomes and Binu Wickramasinghe

By Divya Thotawatte

In a bid to provide Sri Lanka’s leading fashion creators with a second platform to showcase their labels apart from the flagship store, The Design Collective Edit store was launched over the weekend, displaying great excitement for new apparel collections to come.

The Design Collective Co-Founder and Managing Director Binu Wickramasinghe said that the newly opened outlet, which is smaller in size than the flagship store, is to display selected pieces of some of the most prominent fashion designers of the country. “The outlet will feature designs with a new theme every month, and designers will be creating specific fashion pieces in accordance with the theme of that month. This month, the theme is colour co-ordinated,” she explained.

The Design Collective Co-Founder Shahili Gomes stated that the main objective of opening the Edit store located at 70, Rosmead Place, was to provide Sri Lanka’s designers with a second platform to showcase their collections while also expanding access of these designs for fashion lovers around the country.

“We’re also launching today, the Aviva Swimwear label of Indian Designer Aviva Bidapa, which was also showcased at the Colombo Fashion Week, Swim Week Colombo,” said Gomes, adding that designs featured at the Swim Week will be available to customers at both The Design Collective stores. Aviva Swimwear is a collection of assorted prints, from tropical florals to monochromatic snakeskin prints with bursts of bling in gold and silver.

The store consists of designer wear, including dresses, tops, tunics, pants, sarongs, and swimwear, with collections of jewellery, clutches, totes and some cosmetics products.

Fashion pieces of ITR by Khyati Pande, Dimuthu Sahabandu, Amilani Perera, Summer House, Rhayne, Buddhi Batiks, Fibonacci, Dimitra, House of Lonali, Jai by Aashikii, Jodi, Lovi, Mayank and Shraddha, Himashi, Three by TPV, TDC Basics, The Moon and All Its Stars, Kapraha, Leekoh, Yathra, Ohe Island, Ikkivi, Asalt Sandals, Page by Page, Navya, Kantala, Raya, Nimanse, Sangeetha Boochra by Fiza, Vitae by Zirc Jewellery, Svelte, Deanma, Aviika, Dhora, Aiyaana, Ahasa, Halo, Flax Farmer, Aquilla Swimwear, Rumpunch and Aviva Swimwear will be also be featured at The Design Collective Edit store.

Pix by Chamila Karunaratne