Tuesday Nov 05, 2024
FT
Tuesday Nov 05, 2024
Friday, 10 April 2015 00:00 - - {{hitsCtrl.values.hits}}
Breaking out the bright summer shades in line with international fashion trends, amanté launched its sensational Sunburst collection recently, embracing the shades, contrast details and extravagant prints in vogue this season.
Continuing to revolutionise the Sri Lankan lingerie industry and living up to its promise of delivering styles that are in vogue, the Sunburst collection revolves around a fun, flirty and youthful theme. It showcases the stunning sophistication resulting from mixing and matching components.
The comprehensive collection of silhouettes suits the diverse lingerie needs of fashion forward ladies, ranging from comfortable non-wired/padded, full-cover bras which can be worn all day to lacy balconettes with contrast straps and pretty embellishments for evening wear. The Sunburst collection – which features prints, contrast piping details and two-tone laces with aquamarine and sunflower yellow as strong accent colours – comes in five styles: Tropical Bliss, Floral Haze, Sunkissed, Summer Love, and Serenity.
Tropical Bliss is a full cover bra in a tropical print and pairs with a brief, while Floral Haze is a balconette bra which comes in three shade choices of pink-sherbet and vanilla, vanilla and mint, and sandalwood with aquamarine – and pairs with a thong-styled brief.
Sunkissed is a bra with a sweetheart neckline in aquamarine mix, and pairs with a brief, while Serenity is a demi bra in two shade options of pink with vanilla and vanilla with mint, and pairs with a Brazilian-styled brief.
Summer Love is a moulded, padded and non-wired full cover bra in three shade options – buttercup with pink sherbet, aquamarine with vanilla bean, and sandalwood with aquamarine – and pairs with a brief.
The latest collection was launched at a special ‘Summer Meltdown’ event at the amanté boutique on 12 March, where loyal customers were invited to be the first to own these exquisite pieces of lingerie.
Customers who walked in on the day of the ‘Summer Meltdown’ were offered attractive discounts, gifts and many other surprises. In line with the event theme, customers were served refreshing beverages, ice creams and jello shots, emphasising amanté’s tradition of indulgence.
The fun and flirty collection is available at the amanté boutique at Racecourse Mall and at leading retailers including Glitz, Nolimit, Pallu, Cool Planet, TFO, Fashion Bug, Beverly Street, Romafour, Galleria, Odel and Cotton Collection.
Through its innovative and fashion-forward range, amanté continually introduces products which are a fusion of glamour, confidence and sensuality and of international quality standards.
amanté’s entry into the local market also brought in a totally new service element with the launch of the amanté Boutique at Racecourse Mall, which is stocked with amanté’s complete lingerie collection and also offers sleepwear, sportswear and swimwear. The product range includes everyday functional wear (non-padded, non-wired basic silhouettes) in additional to fashion collections, which are equivalent in quality, fit and design to lingerie offered under top international brands.
The trained fit consultants at the amanté Boutique offer a superior service, where customers are assisted in selecting lingerie that best suits their silhouettes and needs. The boutique also enables customers to select lingerie in their own private space, being equipped with ultra-comfortable and spacious changing rooms.
The brand continues to offers fashion forward Sri Lankan consumers a product that is tailor made to fit the Sri Lankan silhouette along with a wider choice in their daily wear range by introducing the concept of fashion lingerie in line with international trends.
