Brandix design talent on show with ‘Urban Collective’ at SLDF

Wednesday, 26 November 2014 00:00 - - {{hitsCtrl.values.hits}}

The depth of design talent and the degree of vertical integration that are unique to Brandix, Sri Lanka’s single largest apparel exporter, are to be demonstrated at a unique fashion show in Colombo, which will be held on 6 December as one of the segments of the Sri Lanka Design Festival (SLDF).

Brandix designers at work on the ‘Urban Collective’ portfolio to be presented at SLDF 2014 Themed ‘Urban Collective,’ the show is an amalgamated representation of the expertise and products of several business units of the Brandix Group such as Casual Wear, Intimate Apparel, Lingerie, Essentials and Finishing, as well as its backward integration partners Brandix Textiles, Textured Jersey Lanka and Quenby Lanka Prints, the company said. While showcasing the design skills of multiple Brandix in-house designers, the innovative apparel modelled on the runway will also depict the group’s capabilities in the manufacture, finishing and printing of fabrics and its proficiency in producing bespoke clothing for ‘a day in the life of a hip young professional about town’. Inspired by global trends in urban active-wear, the Brandix design team embraces urban street-wear culture to present ‘Urban Collective’, which offers solutions for every occasion from morning through evening, successfully fusing fashion with function for the complete lifestyle solution. Brandix is one of the Fashion Industry Patrons of the 2014 edition of the Sri Lanka Design Festival, which takes place from 4 to 7 December at the Sri Lanka Exhibition and Convention Centre. Fulfilling the need for a global platform for the country’s growing design activity, the SLDF is one of South Asia’s most business-friendly and commercially successful global platforms for design and other related industries. The pioneer of the concept of ‘total solutions’ in Sri Lanka’s apparel sector and a preferred supplier to some of the top retail brands in the US and Europe, Brandix is also a benchmark and international award winner for eco-friendly manufacture and commitment to environmental best practice.