Brandix walks the talk at SLDF Fashion Innovation Runway

Thursday, 18 December 2014 00:00 - - {{hitsCtrl.values.hits}}

Metallics, neon colours, laser cuts, sequins and leather vied for attention when Brandix, Sri Lanka’s inspiration-driven apparel manufacturer, brought the curtain down on the ‘Fashion Innovation Runway’ of the Sri Lanka Design Festival (SLDF) with a show-stealing segment.

In-house designers and the products of several business units within the Brandix Group came together to present ‘Urban Collective’ – an assortment of purpose-designed casual wear, active wear, lingerie, lounge wear, sleep wear and evening wear that held the audience spellbound. Clothing solutions for a day in the life of a hip young professional,encompassing multiple activities including yoga and a night out on the town and catering to many tastes from the conventional to the daring and the zany, gave the segment a kaleidoscopic aura that highlighted the diversity of the design talent behind it. Innovative visual support in the form of a projection of an exchange of text messages identified each set of clothing as morning, active, afternoon and evening to provide a storyline as the models took to the catwalk.

The Brandix portfoliowas an amalgamated representation of the expertise and manufacturing capabilitiesof the Group’s business units as well as its backward integration partners. Besides showcasing the design skills of multiple Brandix in-house designers, the innovative apparel modelled on the runway also depicted the Group’s capabilities in the manufacture, finishing and printing of fabrics and its proficiency in producing bespoke clothing for any occasion. Brandix was one of the Fashion Industry Patrons of the 2014 edition of the Sri Lanka Design Festival, which took place from 4 to 7 December at the Sri Lanka Exhibition and Convention Centre. The pioneer of the concept of ‘total solutions’ in Sri Lanka’s apparel sector and a preferred supplier to some of the top retail brands in the US and Europe, Brandix is also a benchmark and international award winner for eco-friendly manufacture and commitment to environmental best practice.