Cotton Collection to debut second collection by CFW designer Upeksha

Thursday, 1 August 2013 01:30 - - {{hitsCtrl.values.hits}}

Talented HSBC Colombo Fashion Week (CFW) designer Upeksha Hager moves forward from the proverbial fashion runway, with her second debut of her label ‘U by Upeksha’, in stores at Cotton Collection.

Upeksha began her journey in the fashion industry with her first show at the HSBC Colombo Fashion Week in 2011. Over the past three years her label, ‘U by Upeksha’ has established itself in Colombo as a brand which offers a fresh design perspective with seamless attention to detail and finish. This July, Upeksha unveils her second label collection for the customers of Cotton Collection. Upeksha Hager stated: “As an upcoming designer, the support I have received from CFW has been amazing, they have helped me elevate my brand to a level I never imagined. CFW not only ensures that you maintain global industry standards it also gives a designer like myself the exposure and guidance required to reach this milestone. It is this platform that has helped me launch my collection at Cotton Collection and I am very excited to work with one of Sri Lanka’s leading retail stores.” The perfect blend of sophisticated yet simple design, this trendy ready to wear collection by Upeksha flirts with subtle color adding a young refreshing perspective to Cotton Collection stores. An ideal choice for the younger, smarter, fashion conscious woman, the collection offers women a range of clothing from cottons to linens, perfect for any occasion.

Cotton Collection, a brand synonymous with style and quality, began its collaboration with Colombo Fashion Week last year to provide Sri Lankan designers and labels with the much needed exposure and opportunity to expand their retail presence and business growth. The brand, which has grown steadily over the years, is known to embody spirited fashion for the younger, smarter woman of today keeping up with current trends. Each success story such as Upeksha Hager’s that emerges from HSBC Colombo Fashion Week is built though the dedication of CFW to help designer’s hand-in-hand to reach the heights they aspire. CFW provides a vital platform creating road maps for Sri Lankan fashion designers and fashion labels starting from design development, moving on to establishing their own brand and then eventually exposing them to emerging markets. CFW President and Director, Ajai Vir Singh added: “Today local designer clothing has become increasingly sought after. Our objective has always been to raise the bar in the fashion industry and create opportunities for Sri Lankan designers and labels. Having retailers such as Cotton Collection onboard with us, allows us to provide a cohesive platform for upcoming designers such as Upeksha to expand their retail presence and business growth in Sri Lanka.”