Dialog Television brings best of Sri Lanka Fashion to from the HSBC Colombo Fashion Week 2013
Monday, 30 September 2013 01:06
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Sri Lanka’s leading pay TV operator Dialog Television has signed up as the Official Television Partner for the much vaunted HSBC Colombo Fashion Week 2013, the premier fashion event on the Sri Lankan fashion and design industry calendar.
Fashion TV the exclusive fashion channel on Dialog TV is the international media partner for the HSBC Colombo Fashion Week 2013 which will rebroadcast the glitz and glamour of the premier Sri Lankan fashion show. Dialog TV partnership drives the fashion development platform that provides invaluable exposure to a host of talented Sri Lankan designers who will be looking to make their mark or underline their established presence across a wider audience. With the audio-visual media of digital satellite television coming forward to support a strong form of expressive visual artistry in fashion, the latest Colombo Fashion Week will no doubt be an unmitigated success.
This edition of the Colombo Fashion Week will focus on a resort wear theme, the highlight of which will be the Resort Wear fashion shows to which the picturesque historical coastal city of Galle will play host for two days. Day 1 will be see the event get under way with the iconic Galle Fort as the setting and the second day will get underway at the beautiful Lighthouse Hotel in Galle.
An ideal meeting place for designers, buyers and media, Colombo Fashion Week is considered the backbone of Sri Lanka’s fashion design industry, pushing Sri Lankan designers to create resort-wear collections while enhancing their skills to create season based collections. The event will feature 02 international designers and 15 Sri Lankan designers, with 13 international models & 22 Sri Lankan models taking to the ramp to model their wares.
Speaking on the affiliation with the event, Azwan Khan, Group Chief Operating Officer for Dialog Axiata PLC said, “Dialog TV is proud to be associated with the Colombo Fashion Week 2013 in the capacity of Official TV Partner, given our position as a lifestyle brand and indeed a technology enabler that has been a trendsetter in Sri Lanka. The event being aired via FTV, which is part of the Dialog TV bouquet provides us an added incentive in partnering with this flagship fashion event to reach the shores of our nation.”
“The success of CFW is not only dependent on its vision to work at uplifting the fashion design industry of Sri Lanka but is also dependent on the partnership with like minded corporate brands like Dialog who are deeply interested in the growth and progress of an industry that is young and will be impactful in creating soft power in Sri Lanka. Dialog has been instrumental in changing the ICT landscape of Sri Lanka and now we look to bigger things with them on board,” says Ajai V Singh President - HSBC Colombo Fashion Week.
Dialog TV is a fully owned subsidiary of Dialog Axiata PLC and operates a Direct-to-Home (DTH) Digital Satellite TV service and is the market leader in Sri Lanka’s Pay TV sector. DTV supports a broad array of international and local content in both Standard Definition (SD) and High Definition (HD) formats alongside a wide portfolio of Sri Lankan television channels and delivers high quality infotainment to a viewer base in excess of 275,000 Sri Lankan Households.
