Envoy Mansion brings Loro Piana’s sartorial excellence to Sri Lanka

Wednesday, 28 November 2012 01:59 - - {{hitsCtrl.values.hits}}

The Envoy Mansion, Colombo’s ultimate men’s lifestyle store, recently enriched its portfolio of world class brands with the introduction of Loro Piana suiting fabrics from Italy.

Available exclusively at the Envoy Mansion, Loro Piana is a renowned Italian luxury brand, known for its super-fine fabrics and is also the world’s largest producer of cashmere.

“With the world literally shrinking on a daily basis, Sri Lankans have become more and more fastidious and conscious of international fashion trends. We have noticed an increased demand for high end suiting fabrics from our discerning clientele and thus brought the excellence of Loro Piana from Italy,” said men’s fashion icon and guru Fouzul Hameed.

“Loro Piana is an Italian clothing company specialising in high end, luxury cashmere and wool products and has been one of the world’s leading manufacturers of fine fabrics since 1924. In the past 20 years it has broadened its offering to include luxury clothes and accessories. Characterised by ultra-fine cashmere and merino wool, Loro Piana is the epitome of timeless Italian elegance,” Hameed added.

Senior Brand Manager Rizwan Mahmooth said that the Envoy mansion has a range of Loro Piana suiting fabrics in time for the festive season. “These can be used for Made-To-Measure (MTM) suits and also bespoke suits. Loro Piana joins other top brands thereby enriching our range of some of the world’s finest fabrics at the Envoy Mansion.”

Originally from Trivero, a district in Northern Italy, the Loro Piana family started as merchants of wool fabrics at the beginning of the 19th century. Loro Piana was established in 1924 by Pietro Loro Piana. In the post-war period, his nephew Franco took over the company and moved it into the international high fashion markets.

Today the company has stores in Italy and the US, as well as in many major cities in Europe and Asia, totalling 132 stores worldwide. They distribute luxury sportswear and leisurewear for men, women and children, knitwear, accessories, home collection, bags, shoes and small leather goods, and one of the most complete MTM services available in the market.

Loro Piana’s drive to achieve authentic quality has been a commitment and passion for over six generations. With a real understanding of the lifestyle and needs of its sophisticated clientele, Loro Piana has upheld a tradition of excellence across its prestigious women’s, men’s, children’s, accessories and leather goods collections. These exclusive products are created in the company’s own mills from the best raw materials in the world and are distributed through a global network of Loro Piana boutiques and leading wholesalers.

“The corporate objective that has guided Loro Piana throughout the years has always been to respond effectively to its customer’s needs. These customers have been clearly identified as high profile men and women who are conscious of elegance and quality and not easily influenced by fashion trends. The Loro Piana customer is in fact, constantly searching for timeless quality,” Hameed added.