Triumph International unveils ‘Butterfly’ range for mystery and magic

Tuesday, 3 September 2013 00:10 - - {{hitsCtrl.values.hits}}

Triumph International, has launched a sophisticated and innovative new range of lingerie; ‘Butterfly’ encompassing a promise of shaping a beautiful silhouette for every woman. The ‘Butterfly Bra’ gives women a special kind of confidence with its excellent bust-shaping effect, firm support and silhouette-slimming design. Taking an example from one of nature’s amazing and magical creatures; the butterfly, the new range incorporates perfect symmetry, while capturing the beauty of a butterfly.

The new ‘Butterfly Bra’ is ingeniously created using modern design and technology to enhance a woman’s natural curves, promising maximum support. Featuring a 45 degree butterfly wing, perfect symmetry and slim lines, the bra reflects the shape of a butterfly giving its wearer a gorgeous silhouette. The ‘Butterfly Bra’ allows for higher side panels and a built-in under wire giving greater underarm support, tone, push up effect and enhanced cleavage resulting in a more attractive, smoother upper body shape, particularly suitable for those with a fuller bust looking for extra support. “Just like a butterfly, the new range allows women to instantly transform their appearance and enhance their natural beauty with improved contouring that generate inner confidence. Every woman can now re-discover themselves with this magical, sensual and elegant range of lingerie,” said Triumph International Sri Lanka Brand Manager Ronithi Rathnakara.

Stylish and sophisticated, the ‘Butterfly Bra’ is designed with detailed lace embroidery instilling feminine and elegant silhouettes. The ‘Butterfly’s’ modern front cut caters to a wide range of today’s fashion with its flattering lower necklines. The ‘Butterfly’ range consists of three different styles in three different mystical colours. Completing the lingerie set, Triumph’s ‘Butterfly’ range also comes with matching briefs, perfectly hugging your hips and ensuring the glamorous impact is carried through. The ‘Butterfly’ range briefs are also designed with a touch of lace in the form of wings to create a sense of sensuality. “We at Triumph are always re-inventing ways to give women, lingerie that performs the dual role of a sensual outerwear, supportive and shaping underwear. Giving all women an opportunity to embrace their bodies and be confident. The ‘Butterfly’ range is designed to capture the confident new look,” said Triumph International Sri Lanka Head of Marketing Amal Fernando. The specially designed exclusive range of ‘Butterfly Effect’ lingerie will only be available in a limited number at all Triumph stores and their key partner outlets. Pix by Lasantha Kumara