Triumph’s new Magic Wire wins ‘Red Dot: Best of the Best 2015 design award

Wednesday, 10 February 2016 00:00 - - {{hitsCtrl.values.hits}}

For women, when it comes to bras, comfort and fit are key. Underwire worries and discomfort have been the most common issues that have plagued women over time. Any woman will concur the most empowering item of clothing is a bra that fits, gives great uplift and shape.

Triumph International, makers of fine lingerie and shapewear’s new Magic Wire bra promises women the full support of an underwire bra, without the usual discomfort or irritation.

Instead of rigid metal or plastic wires, the Magic Wire is designed using cutting edge technology featuring innovative, ultra-light, super-soft silicon underwire contained within the bra cups and is extra gentle on your skin providing full support without the wire digging in.

The shields include built-in invisible stabilisers with the latest flat-edge technology, and can’t be seen even under the tightest clothing. Ladies will no longer be troubled with uncomfortable lingerie and instead enjoy better fitting support and the uninhibited comfort of the Magic Wire bra courtesy of Triumph’s expert workmanship.

“Triumph Sri Lanka is very proud of its record of bringing the latest innovations to the Sri Lankan woman. Magic Wire has been a global sensation for Triumph. It won the coveted ‘Red Dot: Best of the Best 2015 design award’ and the fact that we can introduce such cutting edge technology into the local market in such a short span of time is tremendous,” noted Shalindra Fernando, General Manager for India and Sri Lanka. The Magic Wire features an attractive range of beautiful silhouette feminine styles in a host of fresh shades and incorporates lace and pretty bows. Moreover, the bra can create an ultimate sensual cleavage with maximum comfort. Ladies can now experience the magic of ultimate comfort and a perfect fit with Triumph as the soft fabric against their skin offers an unrestricted yet very secure sensation.