7 Star Wheat Flour relaunched with new packaging by Serendib Flour Mills
Saturday, 15 November 2014 00:07
-
- {{hitsCtrl.values.hits}}
Since entering the Sri Lankan flour market in 2008, Serendib Flour Mills has continued to build on a streak of success achieved with its high quality wheat flour, the 7 Star Range. The brand has grown tremendously, capturing 25% of the market, revolutionising the flour industry by introducing a range of products that meets a wide range of consumer needs.
The 7 Star range of flour includes baker’s flour for the bakery industry, rotti flour for hotels and eateries, atta flour for Indian dishes, whole meal flour for healthy meals, biscuit flour for the confectionary industry, noodle flour for manufacturing of noodles and cake flour for domestic and catering industry cake making. “We believe in manufacturing specialised products to meet specialised and specific needs,” says Senior Manager – Sales and Marketing Kalinga Wijesekera. “And that has enabled us to achieve a high level of growth in the market previously dominated by one player.”
“In 2012, we entered the retail market with the launch of the retail product range,” he adds. “The 7 Star range of flour has performed extremely well, emerging a winner in the retail sector. Today, we are proud to say that we are the market leader in the modern trade segment in the retail market.”
With a retail product range covering Atta flour, Household flour, Semolina, Wholemeal flour and Cake flour in 1 kg and 500 g, the 7 Star product range has combined high quality with the flexibility of using flour for a variety of dishes.
In addition to leading the local market, Serendib Flour Mills has successfully made the entry into exports, with a considerable amount of exports going to Far Eastern markets, bringing in valuable foreign exchange for the country.
“With our brand firmly entrenched as a formidable player in the wheat flour industry, we believe it is time for 7 Star to be re- launched with a new logo and a new designs,” adds Wijesekera. “7 Star Wheat Flour has now been re-launched with new and improved quality, dynamic new packaging that reflects modern and revitalised thinking and in keeping with a fresh concept of how baking and bakery products are viewed.”
“We continue to share our expertise with the bakery industry, empowering them with the providing of technical know-how. We also support the restaurants in fine-tuning their technical know how and hygiene standards. Our goal is to ensure that the Sri Lankan bakery industry grows towards achieving global standards,” he adds. Since inception, Serendib Flour Mills continue to share world class expertise with the Sri Lankan bakery industry. With a new logo and a renewed assurance of ‘Nourishing the Nation’, 7 Star Flour range manufactured by Serendib Flour Mills promises to be everything the consumers would want in high quality flour. A promise the company plans to keep on improving, adds Wijesekera in conclusion.
