Monday Nov 25, 2024
Monday Nov 25, 2024
Friday, 6 October 2023 01:44 - - {{hitsCtrl.values.hits}}
Adstudio.Cloud, Sri Lanka's premier 100% local programmatic advertising company, has achieved a significant milestone by introducing Video Programmatic Advertising for the very first time in Sri Lanka.
This groundbreaking endeavour comes to fruition through a strategic partnership with Wijeya Digital Media Ltd, the market leader having the largest audiences in online web assets, including flagship brands such as Dailymirror.lk, Lankadeepa, Daily FT, and Sundaytimes.lk.
Programmatic video advertising, often described as the future of digital advertising, plays a pivotal role in digital advertising to empower advertisers and publishers with advanced tools for effective advertising campaigns. This cutting-edge technology harnesses data and algorithms to automate the buying and selling of video advertising space, enabling precise targeting of specific audience segments, and optimising ad placements.
Owing to the highly engaging nature of video ads, it remains one of the most effective forms of digital advertising and is expected to show an annual growth rate of 10.97% worldwide. Brands have rediscovered the power of video advertising and 89% of people say that watching a video has convinced them to buy a product or service (wyzowl.com-2023).
Video programmatic ads can be activated with Instream videos, Outstream videos and in-display videos (rich media/in-banner/in-feed/etc.) and ad bidding go at a higher CPM yielding better revenue for the publishers.
The global adoption of programmatic video advertising is on a rapid rise, and Adstudio.Cloud's partnership with Wijeya Digital Media positions Sri Lanka at the forefront of this dynamic trend. As brands worldwide recognise the immense potential of programmatic video, this collaboration opens up unparalleled opportunities for local businesses to reach a vast local audience, ensuring maximum return on investment (ROI) for their advertising budgets.
"Adstudio.Cloud is proud to partner with Wijeya Digital Media in bringing Video Programmatic Advertising to Sri Lanka," said CEO/Co-Founder Adstudio.Cloud, Jayomi Lokuliyana. "This milestone represents our unwavering commitment to driving innovation in the advertising industry and equipping local brands with the tools they need to thrive in the digital era. Programmatic video advertising is not just the future; it's the present, and we are excited to lead the way."
This strategic partnership between Adstudio.Cloud and Wijeya Digital Media reinforces their dedication to revolutionise the advertising landscape in Sri Lanka. By providing local brands with access to programmatic video advertising, they enable businesses to connect with their target audiences in more meaningful and impactful ways.
