Atlas secures multiple sought-after titles at SLIM Brand Excellence Awards 2022

Tuesday, 20 December 2022 02:29 - - {{hitsCtrl.values.hits}}

Atlas Axilla, Sri Lanka’s largest and most reputed manufacturer and marketer of stationery and school supplies, secured the prestigious ‘Local Brand of the Year’ Gold award and ‘CSR Brand of the Year’ Bronze award at the recently concluded SLIM Brand Excellence Awards 2022.

Held on 8 December at the Monarch Imperial in Sri Jayawardenepura Kotte, securing these highly coveted titles stand as a strong reflection of Atlas Axilla’s brand position in the market, both in terms of consumer perception and its continued strife towards CSR efforts within the education space of Sri Lanka. Before being awarded with these titles, the company was subjected to a stringent evaluation conducted by a panel of leading marketing professionals in the country.

Commenting on this development, Atlas Axillia Co. Managing Director Asitha Samaraweera said, “All of our 800 staff members work tirelessly each day to ensure that the children of Sri Lanka receive the education needed for their lives to flourish in the future. Having said that, this cause is at the heart of all of our CSR efforts. With our brand being uniquely positioned as a versatile player in this constantly broadening space, we are elated to have won both CSR Brand of the Year and Local Brand of the Year awards for 2022.”

According to Samaraweera, the beneficiaries of Atlas Axillia’s CSR programs volume up to 120,000 children, 2,500 teachers and 10,000 parents.