Beautyworld Middle East opens in Dubai

Buyer visiting a stand at Beautyworld Middle East 2021 

The 25th edition of Beautyworld Middle East kicked off yesterday at the Dubai World Trade Centre. 

Organised by Messe Frankfurt, it is the largest international trade fair for beauty products, hair, fragrances and well-being in the Middle East. As one of the most influential and visited beauty trade shows in the world, the show offers trade visitors the convenience of meeting 938 exhibitors from over 53 countries and 17 dedicated country pavilions face to face over three days, for serious business.

The three-day event from 5-7 October hopes to establish itself as the prime gateway for international beauty majors looking to do business in new and emerging markets.

During the previous edition of Beautyworld Middle East there were more than 1,800 exhibitors from all around the world and more than 44,000 visitors attended the show.

Beautyworld Middle East covers the key product groups of Hair, Nails and Salon Supplies, Cosmetics and Skincare, Machinery, Packaging, Raw Materials and Contract Manufacturing, Fragrance Compounds and Finished Fragrances, and Personal Care and Hygiene.

The next Beautyworld Middle East will be held in 2022.