Monday Mar 03, 2025
Monday Mar 03, 2025
Monday, 3 March 2025 04:33 - - {{hitsCtrl.values.hits}}
From left: CH17 Loyalty Founder and CEO Jumar Preena, Classic Travel Director and CEO Shiham Imamudeen, and Director Sabry Bahaudeen with the partnership agreement
CH17 Loyalty, a pioneer in innovative loyalty solutions, has partnered with Classic Travel, Sri Lanka’s undisputed leader in the travel industry, to introduce the country’s first-ever Platinum Black Travel Card.
This exclusive co-branded card marks a historic milestone in the travel and lifestyle sectors, offering unparalleled benefits and privileges to customers.
The Platinum Black Card is the highest-valued privilege card introduced by CH17 Loyalty for the travel industry. Designed for discerning travellers, it offers a top-of-the-range experience, enabling users to earn travel points on every ticket purchased through Classic Travel. These points can be redeemed for premium services, travel tickets, high-value discounts from luxury brands, cashback offers, and exclusive flash deals.
CH17 Loyalty Founder and CEO Jumar Preena said: “I am indeed proud to be associated with the undisputed leader in the travel industry and a respected corporate brand that has earned a reputation worldwide for its outstanding services in customer experience. This is our maiden attempt to venture into the travel sector, and we are proud to have Classic Travel on board.”
The Platinum Black Membership will be exclusively available through Classic Travel when customers purchase a ticket to any destination or port. This unique offering is set to redefine the travel experience, providing users with unmatched value and convenience.
Classic Travel Director and CEO Shiham Imamudeen emphasised the transformative potential of this partnership, saying: “Classic Travel’s premium services will also be linked to the co-branded card. We consider this tie-up a game-changer for the travel trade. Our loyal customers will continue to enjoy many benefits.”
Classic Travel Director Sabry Bahaudeen praised CH17 Loyalty’s innovative approach. “CH17’s great innovative idea of introducing Classic Miles is a unique service. We hope this new product will be historic. We plan to launch this product to our wide international network in the near future,” he added.
The Platinum Black Card is set to elevate the travel experience, offering a seamless blend of luxury, convenience, and value. With its launch, Classic Travel and CH17 Loyalty aim to set a new benchmark in customer loyalty and satisfaction, making it a must-have for frequent travellers and lifestyle enthusiasts alike.
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