COYLE Chief unveils journey of Sri Lanka’s largest FMCG brand at Young Indians Summit

Thursday, 28 December 2023 00:05 - - {{hitsCtrl.values.hits}}

Members of the Chamber Of Young Lankan Entrepreneurs (COYLE) at the Young Indians Summit

Chamber Of Young Lankan Entrepreneurs (COYLE) Chairman and Ceylon Biscuits Ltd. (CBL) Group Director Rasith Wickramasinghe (right) speaks at the Young Indians Summit

The prestigious Young Indians (Yi) Summit recently welcomed the Chamber Of Young Lankan Entrepreneurs (COYLE) Chairman and Ceylon Biscuits Ltd. (CBL) Group Director Rasith Wickramasinghe as a speaker from Sri Lanka.

In this captivating session, Wickramasinghe unravelled the untold story behind Sri Lanka’s largest Fast-Moving Consumer Goods (FMCG) brand, offering invaluable insights into market dynamics, consumer preferences, and the innovative approaches that shaped the company through the years.

The movement instils a spark in the youth, urging them to consistently add value, break barriers through innovative thinking, and lead with a purposeful recipe for success.

The Young Indians Summit’s overarching mission is to fortify India’s future by providing a stage and voice to the next generation of changemakers. It aspires to instil the power of leadership in young minds, nurture the youth entrepreneurial ecosystem, and foster youth-led transformations to build the nation.

Wickramasinghe further emphasised his strategic focus on two pivotal aspects: capacity building in people and capacity building in products. He elaborated on the intricate process involving value creation and value capture, where extensive efforts in Research and Development (R&D) are integral. Best industry practices and ethical corporate culture are fundamental to drive growth while instilling brand recognition among consumers

Wickramasinghe, takes immense pride in representing the base of Sri Lankan entrepreneurs along with COYLE. He consistently advocates for the concept of collective efforts, stating his leadership and vision reflect a commitment to fostering an entrepreneurial ecosystem that not only thrives within Sri Lanka but extends its impact globally.

Wickramasinghe’s participation as a Sri Lankan speaker at the Young Indians Summit not only shed light on the success story behind Sri Lanka’s largest FMCG brand but also underscored the wave of youth-driven leadership, innovation, and sustainability taking place in Sri Lanka, shaping the future of its nation.