Cecrafto wins “Best National Industry Brand” Award at National Industry Brand Excellence Awards

Wednesday, 2 April 2025 00:35 - - {{hitsCtrl.values.hits}}

Founder/CEO Rifak Ahmed receiving the award

Cecrafto Ltd., a Sri Lankan food and beverage company known for its handcrafted kombucha drinks, was honoured with the Best National Industry Brand (Small Scale) in the Tea, Value-Added Tea, and Related Industry Sector at the National Industry Brand Excellence Awards 2024. The event, organised by the Industrial Development Board under the Ministry of Industries, was held at Eagle’s Lakeside in Attidiya. Founded in November 2021, Cecrafto specialises in producing premium kombucha made from Ceylon tea and tropical fruits. The company has quickly gained recognition as a healthier alternative to sugary beverages, catering to growing health-conscious market. By blending traditional fermentation techniques with innovative flavours, Cecrafto has created a unique range of beverages including Passion Fruit Kombucha, Watermelon Kombucha, Bitter Lime Kombucha, and Pineapple Kombucha that appeal to both locals and tourists.

A concept developed after a year of product development research by a Chemcial and Process Engineer Rifak Ahmed launched Cecrafto Kombucha along with his friend Mohamed Amzar. Cecrafto is driven by values of innovation, sustainability, quality, community support, and health and wellness. The company sources high-quality Ceylon tea from local estates and partners with small-scale farmers for fresh tropical fruits, ensuring ethical sourcing and sustainable production practices. Initially launched in Galle, Cecrafto leveraged its proximity to key tourist destinations to establish a strong customer base.

The company is now expanding its distribution to Colombo, Ella, Arugam Bay, Negombo, and Kalpitiya, with a long-term vision of becoming Sri Lanka’s leading artisanal beverage brand. Cecrafto also aims to achieve nationwide distribution, develop seasonal and specialty flavours, and strengthen its digital marketing presence to enhance brand loyalty. By 2028, Cecrafto plans to capture 20% of the healthy beverage market in Sri Lanka.

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