Ceylon Biscuits retains MTI for international strategy alignment

Monday, 28 October 2024 02:52 - - {{hitsCtrl.values.hits}}

Sri Lanka’s largest consumer products group with a reach of over 65 countries

CBL Group Managing Director Shea Wickramasingha (left) and MTI Consulting CEO Hilmy Cader

The CBL Group, Sri Lanka’s largest consumer products group with an international reach to over 65 countries, has completed an international strategy alignment exercise with MTI Consulting.

Ceylon Biscuits, home to the Munchee brand, has led the biscuits category for 20 years through brand strategies closely linked with consumer community needs.

At the forefront of cutting-edge technology and food innovation, CBL is the market leader for biscuits in Sri Lanka and one of the country’s largest confectionery exporters, with a presence in over 100 countries. The company is committed to ethical and responsible business practices, focusing on community engagement, sustainability, and innovation. With a significant market share in Sri Lanka, CBL Group continues to enrich lives by creating food with purpose and supporting local farmers and communities.