Daraz commits to boosting ecommerce innovation and growth in Sri Lanka

Friday, 3 December 2021 00:00 - - {{hitsCtrl.values.hits}}

Daraz yesterday said it was committed to boost ecommerce innovation and growth in Sri Lanka.

This emphasis was made by Daraz Group CEO Bjarke Mikkelsen who visited Sri Lanka on 25-26 November.

During his visit he met with key Government leaders and officials including Minister of Youth and Sports and State Minister of Digital Technology and Enterprise Development Namal Rajapaksa, State Minister of Regional Cooperation Tharaka Balasuriya, Central Bank Governor Ajith Nivard Cabraal and ICTA Chairman and TRCSL Director General Oshada Senanayake.

During these meetings Mikkelsen expressed Daraz’s commitment to boosting e-commerce innovation and growth in Sri Lanka, and discussed key initiatives that Daraz will take forward with the Government of Sri Lanka and relevant agencies to increase e-commerce related jobs in Sri Lanka and raise the standards of education related to online marketplaces and buying and selling online.

"Daraz has seen tremendous growth in Sri Lanka over the last couple of years but e-commerce is still only a fraction of the retail market. Seller and consumer education are going to be a key focus of our work and we are happy to work closely together with the Government on a number of initiatives. With a strong public-private partnership we are confident that e-commerce will become a vital industry that not only creates jobs but provides many other opportunities for communities across the island," he added.

Daraz Sri Lanka aims to have at least 100,000 active and educated small and medium enterprises selling on its platform, which in turn could lead to at least 300,000-400,000 new jobs in Sri Lanka.