Diethelm Travel unveils new identity as DTH Travel

Diethelm Travel, a leading DMC company with a rich heritage of over 66 years, announced at World Travel Mart 2023, a brand refresh and transformation to DTH Travel. 

More than just a change in name and logo, the unveiling of DTH Travel marks the dawn of a new era for the company, introducing fresh elements and an innovative approach to doing business.

As DTH Travel, the company retains its legacy, expertise and core values while embracing a new forward-thinking ethos. The emphasis of the rebrand is on revitalisation and modernisation, bringing with it exciting new products and continued commitment to sustainability and meaningful travel experiences.

DTH Travel CEO Stephan Roemer said, “For 66 remarkable years, DTH Travel has been on an extraordinary voyage, mastering 13 diverse countries within Asia and connecting travellers with unforgettable journeys. Throughout our own incredible journey, we have witnessed continuous changes as horizons expanded and the world evolved. Today marks a defining moment for us: our rebrand signals a transformative shift, breathing new life into our identity and purpose, and ensuring we remain relevant in these ever-evolving times. It’s a profound reflection of the changes in our world, industry and communities that have reshaped our ethos and equipped us to step confidently into the 21st century.” 

DTH Travel’s new manifesto is centred on four key pillars that define the essence of the brand: Industry Experts, Tailor-made Experiences, Community Experts and Progressive Vision.

Embracing innovation and technology, DTH Travel’s recent adoption of TourPlan, the world’s leading software system for DMC’s, has allowed them to fully digitalise their distribution process making it easier and more convenient for clients to package products efficiently, and generate fast and accurate quotes for customers.

DTH Travel Sri Lanka and Maldives Managing Director Suranjith De Fonseka said, “In a market with hundreds of Destination Management Companies, DTH Travel Sri Lanka and Maldives have been working hard to differentiate itself from the rest. Our team of passionate travel designers take pride in having deep roots in both destinations, allowing us to continuously gain local insights so we can show our clients hidden gems that go beyond the classic highlights. Our strong relationships with various local stakeholders also open up opportunities for our guests to directly engage with communities and feel the pulse of our destinations in an authentic way, and at the same time, contribute to the sustainability of our local heritage and environment.” 

DTH Travel has a joint venture partnership with the Acorn Group in Sri Lanka and the Maldives. The Acorn Group has diverse interests in travel and tourism, including aviation, outbound travel, inbound travel, hotel and villa management. The Group also has investments in logistics, education, business management services and insurance brokering.

Acorn Group Co-Owner and CEO Malinga Arsakularatne said, “As pioneers in the inbound tourism industries of Sri Lanka and Maldives, we are proud to take on this new phase with DTH Travel,” “Our passion for curating unforgettable holidays goes hand-in-hand with our commitment to positively contributing to our communities in multiple ways, and we are very glad to take on this common value as we push forward the future of travel with DTH Travel.”