EDB to revisit National Export Strategy with technical aid from ITC

Tuesday, 24 October 2023 01:10 - - {{hitsCtrl.values.hits}}

From left: EDB Director Policy and Strategic Planning Kumudinie Mudalige, EDB Chairman Dr. Kingsley Bernard, ITC Senior Officer, Trade Strategy and Competitiveness Charles Roberge, and EDB Acting Director-General Malani Baddegamage

Initiative focuses on revitalising existing NES to align with contemporary market challenges, harness emerging opportunities

Sri Lanka has initiated the process of revisiting its existing Export Strategic Plan (National Export Strategy 2018-2022).

The endeavour, spearheaded by the Sri Lanka Export Development Board (EDB) in collaboration with the Ministry of Investment Promotion, has obtained technical support from the International Trade Centre (ITC) based in Geneva.

ITC Senior Officer, Trade Strategy and Competitiveness Charles Roberge visited Sri Lanka from 16-18 October for this purpose. During the visit, the ITC expert had the opportunity to meet the representatives of associations, chambers, advisory committees and policy makers of the Government.

The foundation for the existing National Export Strategy was laid in 2017 when six pivotal sectors—information technology, processed food and beverages, electrical and electronic products, boat building, wellness tourism, spices and concentrates, were identified for development.

This strategic blueprint, which facilitated the strengthening of emerging manufacturing and service sectors, also aimed at diversifying exports and ensuring the sustainability of mature manufacturing sectors. Implemented as a national policy for the period 2018-2022, it marked a crucial milestone in Sri Lanka’s economic landscape.

Building on this legacy, the current initiative focuses on revitalising the existing National Export Strategy to align it with contemporary market challenges and harness emerging opportunities while fast tracking game changer activities to revitalise the development process of the country as a trade and investment hub.

“It will act as the road map for export growth, and thus it must be executed with the fullest commitment of all implementing agencies,” the EDB said.