Fadna uplifts pharmaceutical industry with ‘Grow Beyond’

Saturday, 30 October 2021 00:00 - - {{hitsCtrl.values.hits}}

Deepal Sooriyarachchi

Chandana Gunawardene

Kelum Jayasooriya

Ruwan Raigamkorala

Moderator Dimuthu Ruwan Piyasena

Fadna, a pioneer in the Sri Lankan functional food industry, recently launched an online discussion forum as part of its ‘Grow Beyond’ initiative with the objective of uplifting the pharmaceutical industry by improving overall service to the community.

Held on 25 September, coinciding with World Pharmacist Day, this online discussion was conducted via Zoom and targeted private pharmacy owners across the island.

Many businesses have experienced a huge threat to profits as well as maintaining business standards in the recent past. Understanding the dramatic shift in the pharma landscape, in local and global contexts, this educational online discussion forum was initiated by Fadna to uplift the pharmaceutical industry via a knowledge sharing platform for providing a better service to the community.

Additionally, the importance of working with professionally trained staff and emphasizing the significance of thorough education was a key focus of the forum, and explained the direct correlation between providing better service to create opportunities within the parameters of the ongoing pandemic. Further insights were shared regarding the current trends within the healthcare industry and how to maximise profits, overcoming challenges in the industry.

With the objective of inculcating a more positive attitude through education and providing expert information on business growth during the current worldwide crisis, Fadna sought to initiate this project and bring the pharmaceutical industry to the next level.

Moderated by Dimuthu Ruwan Piyasena, the esteemed panel of some of the most distinguished business and pharma professionals in the industry included Deepal Sooriyarachchi, Chandana Gunawardene, Kelum Jayasooriya and Ruwan Raigamkorala. This initiative was carried out in partnership with the All Island Private Pharmacy Owners Association (AIPPOA).

Grow Beyond was introduced by Fadna to facilitate engagement, enhance motivation and thus uplift the pharmaceutical industry.

Fadna Managing Director Chamendra Somathunga emphasised, “As one of the trailblazing organisations within the herbal tea industry of Sri Lanka, we felt it was paramount that we find ways in which to inspire positivity. Given the fluctuations and overall disheartened demeanour of most individuals and organisations due to the onset of the pandemic, we believe that this was a much-needed ‘pick-me-up’ to inspire business growth and development. Considering the series of requests, follow-ups and generally positive feedback received post-discussion, we hope to organise more discussion forums in the future.”

Fadna is a renowned household brand in the Functional Food Category of Sri Lanka. Through its constant research and innovation in collaboration with several universities, it has revitalised the tea industry of Sri Lanka and provided superior quality and efficacy through its products, making waves as an internationally-recognised brand. With more online discussion forums on the horizon, ‘Grow Beyond’ is an ideal initiative by Fadna to carry the torch, elevating the pharmaceutical industry to provide excellent service to the community and the country as a whole.