FriMi empowers Devils on Wheelz Sri Lankan Women’s Team at SheMud 2018

Thursday, 22 November 2018 00:00 - - {{hitsCtrl.values.hits}}

Standing from left: Maryse Navaratne– Devils on Wheels, Ashvitha Wickrama– Devils on Wheels, FriMi Digital Bank Head of Marketing Ashani Senaratne and FriMi Digital Head of Operations Deidre FernandoBank

FriMi powered by Nations Trust Bank is the first-ever digital banking proposition of its kind in the Sri Lankan banking industry designed to provide customers with an ease of access as well as offer a range of unmatched benefits.

At present, Sri Lankan women play a significant role in all development spheres, and their contribution to the national economy continues to grow stronger each day. Enabling women to participate fully in communities builds stronger economies therefore the growing population of women are on a threshold toempower and transform themselves into successful professionals. Focusing on empowering the female segment in the country, FriMi continues to support women that push their limits and achieve greatness. FriMi has come forward as the sponsor for the ‘Devils on Wheels’ team who are set to proudly represent Sri Lanka at the SheMud– 20184x4 challenge in Selangor, Malaysia from 14to 18November. Team Sri Lanka, the Devils on Wheels, was able to keep the Sri Lankan flag flying high at the 2016 SheMud championships by being adjudged runners-up.

SheMud being the world’s first all-women extreme 4X4 challenge marks the participation of more than 10 nationalities every year. The event begins with 4 days in the wild jungles of Malaysia and 2 day Grand Finale in the city, ending with the closing ceremony. The vision of SheMud is to uphold 4×4 activities within the international community of women and encourage them to improve their performance every year. Further, the spirit of competition among different nationalities keep the energy alive throughout the event.